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Sustainability

‘Trust is the new currency of luxury’: Positive Luxury

January 28, 2026

Consumers are turning to generative artificial intelligence to search for sustainable products and practices. Image credit: Luxury Portfolio Consumers are turning to generative artificial intelligence to search for sustainable products and practices. Image credit: Positive Luxury

 

Nearly 60 percent of consumers distrust sustainability messaging until they see proof, according to new findings from Positive Luxury.

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