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Internet

Is social video the new commercial?

June 11, 2012

 

By Tricia Carr

Since television advertising is rarely used by many sectors of the luxury industry excluding automotive, social video has become fashion houses’ channel of choice to show new collections and a brand’s lifestyle visually, which is a great deal more effective than traditional commercials, experts say.

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  1. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  2. Louis Vuitton courts rapper Future as ‘Friend of the House’
  3. Rosewood London opens ski-inspired winter terrace
  4. Raffles, Christofle premiere exclusive dining experience
  5. Ruinart reveals annual Carte Blanche creative collaboration
  6. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  7. Moncler returns to the slopes for Grenoble campaign
  8. Longines announces latest Ambassador of Elegance
  9. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  10. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
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