Luxury Daily
The authority in luxury news.
Feb. 28, 2026
  1. Wolford seats new CEO, chairman
  2. Waldorf Astoria Goa to open in 2030
  3. Lamborghini onboards next chief people, culture officer
  4. Annual revenues rise 15pc at The RealReal
  5. Christian Louboutin delivers striking summer 2026 campaign
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Jumeirah scripts hospitality story in ‘Our Flame’
  8. Building brands with charisma
  9. Luxury on trial: What will stand up in 2026
  10. Diptyque CEO on pop-ups, expansion and state of the fragrance market
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Columns

SMS bridges online and offline worlds

June 29, 2012

Kalin Kassabov is cofounder/CEO of ProTexting

 

By Kalin Kassabov
 
How do we connect the Internet with the real world? Every day marketers ask themselves this question. Sometimes it seems as though the online world and the real world are two separate places and two separate states of mind.
There has to be a bridge between what you see online and in your everyday life. Marketers are in the perfect position to help their clients get the best of both worlds: online and offline.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Wolford seats new CEO, chairman
  2. Waldorf Astoria Goa to open in 2030
  3. Lamborghini onboards next chief people, culture officer
  4. Annual revenues rise 15pc at The RealReal
  5. Christian Louboutin delivers striking summer 2026 campaign
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Jumeirah scripts hospitality story in ‘Our Flame’
  8. Building brands with charisma
  9. Luxury on trial: What will stand up in 2026
  10. Diptyque CEO on pop-ups, expansion and state of the fragrance market
VIDEOS
More Videos

MORE IN Columns
Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
Luxury on trial: What will stand up in 2026
Your watch collection is probably worth more than you think — and your estate plan doesn’t know it exists
Amazon’s $475M luxury play and Saks Global’s survival plan collide
Luxury Unfiltered: Why traditional management is killing luxury as an asset class
Building brands with charisma



RECENT ARTICLES
Annual revenues rise 15pc at The RealReal
Wolford seats new CEO, chairman
Waldorf Astoria Goa to open in 2030

Jumeirah scripts hospitality story in ‘Our Flame’
Christian Louboutin delivers striking summer 2026 campaign
Rolex Awards welcomes 50th laureate class