Multichannel
July 24, 2012
By Rachel Lamb
Italian lifestyle brand Giorgio Armani is bolstering its social media presence through an Instagram effort in which consumers can upload images of them wearing their favorite sunglasses for the brand’s “Frames of Your Holiday” campaign.
{"ct":"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","iv":"acc8d5df287d2b4a0e8de5e0d31dcf4c","s":"5f45b2620e3a0fe9"}
Share your thoughts. Click here