Today in luxury marketing:
BMWs by the day: A luxury feast in bite-sized portions
BMW anticipates the road to ownership will be paved through short-term car rentals. The automaker is inviting customers in select markets in New York, New Jersey and Connecticut to rent its 328i sedan by the hour, day or week, starting Aug. 13, through a pilot program called BMW on Demand, according to the New York Times.
{"ct":"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","iv":"d9847fd7d5e4318a29b5da6f10e66abd","s":"298bdd63f24376e9"}