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News briefs

BMW, Chinese ecommerce, Selfridges and Karl Lagerfeld – News briefs

July 26, 2012

 

Today in luxury marketing:

BMWs by the day: A luxury feast in bite-sized portions
BMW anticipates the road to ownership will be paved through short-term car rentals. The automaker is inviting customers in select markets in New York, New Jersey and Connecticut to rent its 328i sedan by the hour, day or week, starting Aug. 13, through a pilot program called BMW on Demand, according to the New York Times.

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