Research
July 27, 2012
By Rachel Lamb
Consumers who expect and even require an omnichannel presence from brands are those that made up approximately 71 percent of gross sales last holiday season, according to the 2012 Holiday Trend Report from Epsilon.
{"ct":"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","iv":"73ec6c9d1a9182b53adb3d58c2090fef","s":"e68a2154491e9b43"}
Share your thoughts. Click here