Research
July 27, 2012
By Rachel Lamb
Consumers who expect and even require an omnichannel presence from brands are those that made up approximately 71 percent of gross sales last holiday season, according to the 2012 Holiday Trend Report from Epsilon.
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","iv":"4a371bdff2beaaa0e6149751c6c410df","s":"ffb7d7b19d11c17d"}
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