Internet
August 2, 2012
By Tricia Carr
Swiss watchmaker IWC is relating the challenges behind the innovations of its timepieces to those participating in various sporting achievements in an all-digital campaign spanning a microsite and Facebook.
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","iv":"52a7e21dd1825c9d546b88bfe2c04653","s":"818722871955376a"}
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