Internet
August 2, 2012
By Tricia Carr
Swiss watchmaker IWC is relating the challenges behind the innovations of its timepieces to those participating in various sporting achievements in an all-digital campaign spanning a microsite and Facebook.
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","iv":"75589bf5691cee7b921d7dbc9871ea1f","s":"6a28ef0477d7f258"}
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