Internet
August 2, 2012
By Tricia Carr
Swiss watchmaker IWC is relating the challenges behind the innovations of its timepieces to those participating in various sporting achievements in an all-digital campaign spanning a microsite and Facebook.
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","iv":"85a8d53003fe8191ecb9953fc4001a4f","s":"6a2ffa305bdb7f62"}
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