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Calvin Klein iPad content lets consumers click to shop

September 24, 2010

 

By Rimma Kats

calvin-klein-1-copyCalvin Klein is running click-to-shop ads promoting its various lines within the September issue of Interview magazine’s iPad application.

The retailer is the main focus of the publication’s September iPad issue, with exclusive features of its apparel. There are also more than 500 hotspots for an immersive shopping experience.

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  1. Luxury retailers need to compete with mass brands in personalization: report
  2. Saks dedicates flagship windows to ‘And Just Like That...’ display
  3. BMW models top luxury auto shopper poll, Tesla slides
  4. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  5. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  6. Prada taps ‘Re-Nylon’ profits to resource environmental education
  7. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  8. Hublot signs Jung Kook of BTS
  9. Mercedes encourages consumers to "grow up" with its brand
  10. US choice emigration destination for ultra-wealthy Chinese: Hurun
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