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Sep. 19, 2019
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Lancome to secure spokeswoman Julia Roberts for $50M

September 24, 2010

Julia Roberts' first Lancome ad.

 

By Kaitlyn Bonneville

Actress Julia Roberts is set to sign a new deal with luxury brand Lancôme, pushing her contract up from a rumored $20 million to $50 million.

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  1. Advertising to black consumers on the decline as their spending power grows
  2. The rise and fall of virtual fashion
  3. Valentino adds an edge to romantic fragrance film
  4. Barneys, Gucci, It bags and travel agencies - News briefs
  5. Stuart Weitzman showcases strength in men’s launch
  6. Fendi lets consumers take a bite out of its logo
  7. Land Rover hits the slopes with Team USA partnership
  8. Central Park Tower takes residential living to new heights
  9. Stuart Weitzman courts Chinese consumers with Shanghai pop-up
  10. Luxury brands ill-equipped to meet shoppers' ecommerce expectations
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