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Calvin Klein iPad content lets consumers click to shop

September 24, 2010

 

By Rimma Kats

calvin-klein-1-copyCalvin Klein is running click-to-shop ads promoting its various lines within the September issue of Interview magazine’s iPad application.

The retailer is the main focus of the publication’s September iPad issue, with exclusive features of its apparel. There are also more than 500 hotspots for an immersive shopping experience.

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  1. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  2. Louis Vuitton adds Berlin to Travel Book collection
  3. Porsche builds 'Toy Story'-inspired 911s for charity auction
  4. Dolce & Gabbana reworks Ray-Ban Aviator
  5. Luxury brands are now limited in naming capacity
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. McLaren hires Ford’s Kemal Curic as chief design officer
  8. Prada taps ‘Re-Nylon’ profits to resource environmental education
  9. LVMH appeals to eco-conscious consumers with new sourcing standards
  10. Mercedes-Benz prepares bespoke S-Class model for 2026 Masters
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