Luxury Daily
The authority in luxury news.
April 12, 2026
  1. Bentley reveals festive commission in witty Christmas campaign
  2. Mandarin Oriental refreshes The Landmark, Hong Kong
  3. Air France unveils Le Bon Marché pop-up for holiday shoppers
  4. IWC supports global marathon to prompt thoughtful water consumption
  5. Popular Condé Nast Traveler podcast is leading luxury's new era with empathy
  6. Overtaking Miu Miu, Saint Laurent tops Lyst Index in Q3
  7. What to look for when buying your first luxury watch
  8. Subscribe now: $12 for 12 weeks
  9. Facebook empowers users, but limits advertisers with new privacy feature
  10. Presentation decks and agenda for Luxury FirstLook Jan. 15
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Jimmy Choo continues men’s collection push in social video collaboration

August 8, 2012

 

By Tricia Carr

Jimmy Choo's "Stepping Out" video with Mr Porter
Jimmy Choo is pushing men’s footwear in its second social video collaboration with British men’s retailer Mr Porter that depicts the daily lives of London-based characters.

The label’s new short film called “Stepping Out” was shot at ground level so that viewers cannot see the faces of the characters, but only the clothing and shoes. Jimmy Choo seems to be pushing its men’s items in an entertaining way to reach consumers outside of the affluent female demographic it attracts with its shoes, apparel and accessories.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Bentley reveals festive commission in witty Christmas campaign
  2. Mandarin Oriental refreshes The Landmark, Hong Kong
  3. Air France unveils Le Bon Marché pop-up for holiday shoppers
  4. IWC supports global marathon to prompt thoughtful water consumption
  5. Popular Condé Nast Traveler podcast is leading luxury's new era with empathy
  6. Overtaking Miu Miu, Saint Laurent tops Lyst Index in Q3
  7. What to look for when buying your first luxury watch
  8. Subscribe now: $12 for 12 weeks
  9. Facebook empowers users, but limits advertisers with new privacy feature
  10. Presentation decks and agenda for Luxury FirstLook Jan. 15
VIDEOS
More Videos

MORE IN Internet
Gucci drops see-now, buy-now Primavera edit
Coty partners with OpenAI
Estée Lauder Cos. taps Shopify for ecommerce overhaul
‘Gen Z is looking to reconnect with the world around them’: Pinterest
Sofitel makes TikTok debut with episodic campaign
Tod’s links My Gommino collection to digital passport program



RECENT ARTICLES
Chandon launches ready-to-serve spritz collection
Global deliveries take 15pc hit at Porsche in Q1
The 1916 Company sets up shop on Manhattan Beach

Launching Radar, Triple S.2, Balenciaga releases ode to ritual
Singer Renée Rapp carries Stella McCartney’s Falabella bag forward
Cartier, The King’s Foundation create fellowship for fine watchmakers