Mobile
August 8, 2012
By Tricia Carr
German label Hugo Boss is getting in on the action in London by targeting consumers with a mobile city guide that is available for download when consumers scan a QR code.
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","iv":"0483e40dd93a1c9d45c43a893ca7ba21","s":"a87068d2f2f8e5ba"}
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