Mobile
August 16, 2012
By Tricia Carr
Toyota Corp.’s Lexus is adding mobile to its multichannel 2013 ES 350 push with a model-specific iPad application that lets consumers test driving functions and compare the vehicle with competing brands.
{"ct":"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","iv":"b36704bc235166865189d7d02ad68b52","s":"695a57ef268a524d"}
Share your thoughts. Click here