Mobile
August 16, 2012
By Tricia Carr
Toyota Corp.’s Lexus is adding mobile to its multichannel 2013 ES 350 push with a model-specific iPad application that lets consumers test driving functions and compare the vehicle with competing brands.
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","iv":"97de3b2415e9c38ef1ecada6dbdb5bf8","s":"bfeb70a92b159b46"}
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