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Mobile

Lexus sticks with competitor comparisons in model-specific ES app

August 16, 2012

 

By Tricia Carr

Toyota Corp.’s Lexus is adding mobile to its multichannel 2013 ES 350 push with a model-specific iPad application that lets consumers test driving functions and compare the vehicle with competing brands.

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  1. Emerging female elite demands new approach from luxury business
  2. SK-II reimagines ingredient to turn skincare into art
  3. Day's wrap: Blue, Instagram, WatchBox, Gucci, Champagne Bollinger and Luxury FirstLook 2020
  4. Gucci breaks gift-giving holiday campaign with trademark exuberance
  5. Are Chinese consumers moving from spending to saving?
  6. Blue is theme of 21st Annual Fashion + Design Conference Nov. 14-16 in New York
  7. China, Ferrari, Singles' Day and Hearst - News briefs
  8. Register Now: Luxury FirstLook 2020 New York Jan. 15
  9. Geopolitical, economic uncertainty slowing luxury real estate pricing growth
  10. Register Now: Luxury FirstLook 2020 New York Jan. 15
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