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Mobile

Lexus sticks with competitor comparisons in model-specific ES app

August 16, 2012

 

By Tricia Carr

Toyota Corp.’s Lexus is adding mobile to its multichannel 2013 ES 350 push with a model-specific iPad application that lets consumers test driving functions and compare the vehicle with competing brands.

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  1. K-pop star Karina becomes Prada brand ambassador
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  3. The cold coffee tweet that changed Four Seasons' approach to social media
  4. Guerlain exudes timeless femininity in reimagined fragrance campaign
  5. China’s middle class to reach 40 percent of population by 2030: BCG
  6. Condé Nast Traveler, WIRED rethink business travel
  7. Louis Vuitton announces second-edition Watch Prize shortlist
  8. Hermès reports 'robust sales' in H1
  9. Are those ‘original’ products on TikTok legit? Here’s what you need to know
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