Mobile
August 16, 2012
By Tricia Carr
Toyota Corp.’s Lexus is adding mobile to its multichannel 2013 ES 350 push with a model-specific iPad application that lets consumers test driving functions and compare the vehicle with competing brands.
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","iv":"5f265d31ae4f61774aa3a58a90203e4d","s":"7e5cab118f02c8fb"}
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