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Mobile

Lexus sticks with competitor comparisons in model-specific ES app

August 16, 2012

 

By Tricia Carr

Toyota Corp.’s Lexus is adding mobile to its multichannel 2013 ES 350 push with a model-specific iPad application that lets consumers test driving functions and compare the vehicle with competing brands.

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  1. Black Tomato offers luxury travel without the long haul
  2. Day's wrap: Moncler, Ralph Lauren, Gucci, Omega and DFS
  3. Day's wrap: Fendi, Frette, TCS, BMW and Black Tomato
  4. Frette updates Boston boutique with lifestyle approach
  5. Gucci highlights Ace sneaker in ASMR art
  6. Subscribe now: Full access to 80,000+ articles, reports, videos and images
  7. Ralph Lauren's president of global brands steps down
  8. Omega marks moon landing anniversary with watch launch
  9. Balenciaga captures private, everyday moments in winter campaign
  10. Moncler taps Will Smith for first fashion campaign
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