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Is rural marketing worth it for metropolitan-focused luxury brands?

August 24, 2012

 

By Tricia Carr

While luxury marketers continue to reach affluent consumers in top metropolitan areas via multichannel efforts, there are strategies to effectively spread a brand message even further to outlying cities.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. Laura Burdese to succeed Bulgari CEO
  8. Dolce & Gabbana debuts Devotion fragrance film
  9. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  10. Dior builds five-story statement flagship in Beijing
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