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The importance of a mobile search strategy for luxury marketers

August 24, 2012


Since affluent consumers are looking for luxury brand products and store locations on their smartphones and tablets, implementing a search strategy on mobile Web browsers is of the utmost importance.

Marketers need to keep in mind that mobile paid search is just as important as Web browser paid search, as is the addition of organic search options. This is important for all marketers including fashion, hotel and automotive brands.

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