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Internet

Nielsen to measure impact of online advertising campaigns

September 28, 2010

Nielsen's new online advertising ratings could be a game-changer

 

By Peter Finocchiaro

The Nielson Co. is looking to bring its audience-measurement acumen to the world of Internet advertising with the release of its Online Campaign Ratings early next year.

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  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  2. McLaren adds to pint-sized Ride-On collection
  3. Pomellato celebrates trailblazing women at Beverly Hills event
  4. Gucci studies connection in spring/summer 2025 campaign
  5. Saks Global closing most Fifth Avenue Club suite locations
  6. Nobu to enter Maldives with hotel, restaurant, residences
  7. Dior odes Mexico City’s cultural heritage
  8. ‘Getting Closer’ campaign from Boucheron links romance with responsibility
  9. Men spend more on luxury, but shop the same amount as women: report
  10. Farrow & Ball frames National Portrait Gallery in rich pigments for reopening
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Pomellato celebrates trailblazing women at Beverly Hills event
Nobu to enter Maldives with hotel, restaurant, residences
Saks Global closing most Fifth Avenue Club suite locations