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Mobile

Neiman Marcus, Visa engage users via personalized, location-based SMS

September 7, 2012

 

By Tricia Carr

High-end retail chain Neiman Marcus is testing a mobile initiative in partnership with Visa that allows consumers to get personalized, real-time offers via SMS depending on location and purchase history.

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  1. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Louis Vuitton introduces Visionary Journeys Seoul
  4. Exclusive Resorts purchases Inspirato for $59M
  5. Audi propels Santa into the future with electric sleigh
  6. Harrods announces key leadership appointment
  7. Lamborghini heads to French Alps for women-led driving series
  8. Ennismore picks Bangkok site for first-in-region SLS Residences
  9. Savannah College of Art and Design debuts SCAD LUXE research center
  10. Diptyque plays with the surreal in holiday tale
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