Mobile
September 7, 2012
By Tricia Carr
High-end retail chain Neiman Marcus is testing a mobile initiative in partnership with Visa that allows consumers to get personalized, real-time offers via SMS depending on location and purchase history.
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","iv":"0463e74a56743e5f53f99195f99871e3","s":"3dd428ab69e069b4"}
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