Mobile
September 7, 2012
By Tricia Carr
High-end retail chain Neiman Marcus is testing a mobile initiative in partnership with Visa that allows consumers to get personalized, real-time offers via SMS depending on location and purchase history.
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","iv":"f075995864af7ea8092dbe3cf27b1f6d","s":"bf7f16c55c650891"}
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