Mobile
September 7, 2012
By Tricia Carr
High-end retail chain Neiman Marcus is testing a mobile initiative in partnership with Visa that allows consumers to get personalized, real-time offers via SMS depending on location and purchase history.
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","iv":"3db735404abd6b31a994c7cda101141f","s":"eebe168d81685ec9"}
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