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Saks campaigns for U.S. designers via email shopping guide

September 18, 2012

 

By Tricia Carr

Saks Fifth Avenue U.S. election-themed email campaign High-end retail chain Saks Fifth Avenue is tapping the buzz surrounding the 2012 U.S. presidential race by putting a fashion spin on the campaign concept and gunning for U.S. designers, which is the correct way to go about this type of marketing, experts say.

Saks sent an email over the weekend that positioned marketers such as Oscar de la Renta, Reed Krakoff, Ralph Lauren, Michael Kors, Proenza Schouler, Marc Jacobs, Jason Wu and Donna Karan as leading U.S. labels. Experts agree that luxury brands should steer clear of offering an opinion about the election, but focus on patriotism at this time.

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  1. In conversation with Hong Kong property and hotel mogul Adrian Cheng
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  3. Veuve Clicquot debuts après-ski activations
  4. Dior, Rizzoli to release book on Lady Art project
  5. Dior dives into French Riviera with escapist fragrance
  6. Hermès showcases the surreal for spring campaign
  7. US luxury car market expected to double in next decade: BCG
  8. Louis Vuitton introduces Visionary Journeys Seoul
  9. Savannah College of Art and Design debuts SCAD LUXE research center
  10. Fendi pays homage to artist with playful puppet fall campaign
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