Mobile
September 25, 2012
By Lauren Johnson
Equipping out-of-home collateral with mobile can be a great way for marketers to marry online and real-world experiences. However, the combination can be tricky to pull off with mediums including mobile bar codes and SMS.
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","iv":"8419d039fa53bc9f8df020fdbb6ba1ce","s":"860580e3044dfb53"}
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