Mobile
September 25, 2012
By Lauren Johnson
Equipping out-of-home collateral with mobile can be a great way for marketers to marry online and real-world experiences. However, the combination can be tricky to pull off with mediums including mobile bar codes and SMS.
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","iv":"7f9920a329acd50fbededbde29ebed63","s":"90cadbf297f44c79"}
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