Mobile
September 25, 2012
By Lauren Johnson
Equipping out-of-home collateral with mobile can be a great way for marketers to marry online and real-world experiences. However, the combination can be tricky to pull off with mediums including mobile bar codes and SMS.
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","iv":"52966f387c3e26314306c42825bd821b","s":"1ab3060deb717b60"}
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