Mobile
September 25, 2012
By Lauren Johnson
Equipping out-of-home collateral with mobile can be a great way for marketers to marry online and real-world experiences. However, the combination can be tricky to pull off with mediums including mobile bar codes and SMS.
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","iv":"e29a0818fe5fd5c61e52ce101a02e217","s":"19a60bd1007c9403"}
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