Mobile
September 25, 2012
By Tricia Carr
Toyota Corp.’s Lexus is building brand awareness among young consumers through an integrated campaign with Zynga’s Draw Something mobile application that allows users to play with the ES model’s colors and Lexus-themed words.
{"ct":"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","iv":"25105ca163eaa20c17d986836c206a26","s":"4ab99f22fe6f0636"}
Share your thoughts. Click here