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Mobile

Lexus pushes ES through mobile gaming app integration

September 25, 2012

 

By Tricia Carr

Toyota Corp.’s Lexus is building brand awareness among young consumers through an integrated campaign with Zynga’s Draw Something mobile application that allows users to play with the ES model’s colors and Lexus-themed words.

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  1. David Yurman selects finalists for inaugural $50K design grant
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  3. Ralph Lauren turns to TV to spotlight Olympic fashion
  4. Armani faces $4M fine from Italian Competition Authority
  5. Qatar Airways, Art Basel kick off partnership in Doha
  6. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
  7. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  8. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  9. Champagne Telmont earns Regenerative Organic certification
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