Mobile
September 25, 2012
By Tricia Carr
Toyota Corp.’s Lexus is building brand awareness among young consumers through an integrated campaign with Zynga’s Draw Something mobile application that allows users to play with the ES model’s colors and Lexus-themed words.
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MU7s5Xy7Q8sVE3wQVVBezYs1WQ6bcyfZP9KWFeOuO6DthqORjvpzIf34ifAc5X25nuBf7oisvX6wJ2Rchh78VvF+jn94ctcbRVVF\/ENmsk2Jgz8AguwYtgZh7rnKcY5LvIXPrEiHdR2vuAFcdY0q7DQCeFiT4ubog1BKdwOAwF21fhRcYQkfmT2zPxS8pXTx6cVUqJKZrT9TmnrSrAuPB2rsOXds\/nBnS5QtTKjVJjNCnIbGfynttENZipAwu7SKgEwwMTBf1trUHwYZwuaG6jc9+MOnRWak2WxjlkUnSEZB8xvf5XVWe3S3lbu+\/x2X3+Qt1BCXIZB6nrVQynEtPiNIyLcq++FiS253d1uM1f72uXYKzG9j+AWcGEvgHwaMT5YAd4lDuF1Xhuau9uvjlgXeReC9LOULRMO7qUa30lQaan\/NN\/Hx0+Ab1G7HxcMcCqcGOn+hGNxLtlVT9aC5qMIPrE+dtmkpdyQyQF9sj7TGu2PylUSdxGUVlq3MMSKBc+lKO2Ypa19WkcDCmO7JesV52uL4GRebhr6qafHOE5a+dHrpU3QIszi1Qu1rVUI+n\/2c7+ODNkTZlDFPhEJsjDJYfKWgiozQ+xHYBordHy0\/d\/ajFUoH2gHg7ddXz0JL60ipXwKhKY1EfNK06B6oq99LnUijgf1HRCOREY2Zx3XsKGh7kN9mU9FZwcgkWZt5ckUecuEFEc+76HXOC+ecBmGukRdTLYuV0DL\/1mtW\/UA5aGlEDBljh8p1rp6eUe0p+zuiBiBcMumBF09UTfgHvk6+68+ZPGQmw+KQeLVKfpdEMma5x3UCQb+iepo3UP7mTjm3uYDX9B4RBdsmzrPZrN0VHP8+Fieqri8F7bITGtFYQowWl904G79KfeDvrMLKNPWn7jNZaJliyYmT\/ZSRkI+gniOEm5yDowntT28Cdrju7\/qiKkejf0ez1u894cHmUOD9KHOdhzSdJoTYXDeI\/OqB+7Q7AE1jTp6y\/DKHZuiW6YmU0wqtJ4SSYi0jEHoSetDeFMP8\/3PGKPEJCPThFOeLsWcv\/4cQwGffNOajFQouKiv+zxeReibPCCryjaiwL\/gqKASZEHGzjGlyAWW11jjRTF6K5qjtpgs5KvfBU7+qCNNEuvSL7psVgfCnu3c89hkNpo0gNVwLTPrx86RJAVUnscO+\/9Cf4fHX4EP7dAJjeqqNbByet8MliUKFKxgiVVNflI7fJpXdgmZDMF6llWYBjFqH1b0lpOrEz9gONqAYiUfRfBC\/bN0+I5le7PLlM\/\/xFj6E+9H7j0mkN3CQSVjbiizIQ8Oa8pWgXxjQNw\/gcGQDUKTQ9R6Ke2CzpJNtStUJn1rO0IrxPCNOjkkonEhnIOdxs9W0wr5juZEQn2Yoa5Rkjb3RXvSoFDihDy6KXTWTV\/cFFbEiPbyL7zdEBH9sQ4uWKc+tO5bGubri0K4CqarhxdwjtcpH00DKON1VFwSSp4L\/6gbZhTp8LZmDxA\/eW2I2QDAYmt2y+Yobwq9jALcwOXrOL\/szkj\/e0N4tl4azSQgrMLPwE\/quMSxEG9JmlMj7MeN\/KBkoDIJcm8dhvrn1+AvZKpirLOM\/brkNGjdeOVMT3UuMElplwmREco2bRfWVWUR1MHbbNQjQtcbGmCEs2irjv2GWvc7Y0t3TXMXnxnRUak62bJLpIvyHP2nOKKL1JUd5sG+IdhjhE275xRGRTMrFnyolJ3BLYMDPrVZtgdsrIwXRYVaMLAp09svKQgTAlpKpMj\/mxXmp1kDiRX\/D+2uXR2v\/7XCmKuVIGd02yebldNxwmSMuU20mw8e0Ui6Od+sURrayjzcz+QCYPrUbGSBLrkAEe1fxGvq6jnHb7y4c9gbyGvvzxzXO3VibM\/pOqOw6dompp7mpZA2Xb9XjeXJG\/IIHOZDs9AXndKQdCwkkLVN5H8KekUe2794WHE2zxVXqle7Pbc4qJIZnaAKfxcmceqMJVT5aF7DiQLEHoB47TVUZkSPTMhOyd2NdnG201zWpHTGRH0imQjnGdE9Dw6AnTmHGOnl18UZos6yODg3sReBIeUivke2kn4Tbb4h\/kZnHS1LMnPW6yWmAYw5vVg6bkSiT+lqVyc5jC9UByFsR9Wgo5ZCrquHrkLdtZ7aJDkuy2HbenAcvneCtYvtEQNyvoDcNDD2ZUyHucRm78\/KClK1PcEqmXwY4Ui4mQ2QAUB3\/MpQ7Ws92rlIARcllufVvgYcXawMfqFD9bJ4F4L3XUwYZxoPqiGLa8BC4ch3wV2XWKDAy0jFhijftVS9ixXK5oUDzqHJEIG7eovMjon4ii2jbEC0OQhusm+RF5EKYH82cT4lcXLCVjXqb+2eVLikIBEkv\/ag8aLRLtfgz5leeYIAMit+ktu43z79tEPWH6Kj9HaAX2P3T4DCtediqqggcu7RwTnFlXibMnPSA4TDdM08R0K8Y242F21dc4UxolyoUVIJCmJSEJnfL983ih+wTpPzVXscxW3OtAloecEc31lAJ\/pzDqZrajQ6KNRI+tsg5dedGtT\/LD14OiFPQOhmgmvPr08PRuu9PkyRQd4SlOK97Hhv+lrotFz6\/4TAZD6923fvxiMZ+tD4HqjmQ+Vf6HyAeqzkAeRaZGLDT8N98q70V9wbRSMfuwHZkpr+vmrowdPYKUNMOJwarH5ucn7PH2CXBI6Zq3FO1QsGffqeZmCvUgbrz37lGuXGQedSsRXrkQi85mqim+F0ate7FGc0JBC5DmJZtErZCMBqKK\/EMNN05v1TVE3mN8d7pvD0ZtBPYi5MmuX8IPfUwgFye9ZG4sAj6osq\/O5chnxOfnN74Y7tjKawkcogKzWTyvIO4Jb5w\/OIMcxzDThPS0Fn0Xq179hzwiAWqfSMry4tzkcgkRlsfdife37nCBOWbBiBHYITYSxcopftnmqY8y225p5qzEM5l36io4Ly57Fc2OINsmvgJWF3ThbC\/ZlkTkvZ4AWQCyxuD\/jFsSRlExU2HHQfDIbSVGVByd6iM\/kXUG0WaN31BLy3\/g\/orsOaUC9AFBSMcLpgjsQoU+gWRp4njgC5M3QQgdjHoz7TdZlduVDyG3kfmpblOrkkbmE7RK6zWT3JEdScooE5rv6t5xoy1\/bOJIvgd6VAcodt8+t0YHa","iv":"a14e9e9b46cce03f42286998c1a7a560","s":"7ebd304a3c7e419d"}
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