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Mobile

Lexus pushes ES through mobile gaming app integration

September 25, 2012

 

By Tricia Carr

Toyota Corp.’s Lexus is building brand awareness among young consumers through an integrated campaign with Zynga’s Draw Something mobile application that allows users to play with the ES model’s colors and Lexus-themed words.

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  1. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Louis Vuitton introduces Visionary Journeys Seoul
  4. Harrods announces key leadership appointment
  5. Exclusive Resorts purchases Inspirato for $59M
  6. Audi propels Santa into the future with electric sleigh
  7. Lamborghini heads to French Alps for women-led driving series
  8. Ennismore picks Bangkok site for first-in-region SLS Residences
  9. Diptyque plays with the surreal in holiday tale
  10. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
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