NEW YORK – A Luxury Institute executive at the Luxury Interactive 2012 conference said that brands must understand the value and potential of personal sales associate communications versus mass emails from corporate.
During the “Optimizing Mobile Technology to Build Customer Relationships” session, the executive addressed how mobile technology is not a differentiator, but a utility. Moreover, it is how marketers use the technology that matters.
{"ct":"1hBH\/J0Lshz2rAMmQuzP4sHlTBXZ7Nd1fhVGnS2e3TxyXoKIAKTPOnK\/QpojYMwzyC0Rx3UtS4yYQ3on07a9rKlSrIDEodFqqE32dRr+AmWeQ2DmdCZ4BjaqSPO99S8AnVorcUi7RsyrPtdlwkVeOfeHbmX5FC3erI9yXVoyPT2M6VkOOztCTQVxBcTfSksxASYkuXnh4CIl27nkz9CXU0XuJVXV3uusbKfeeTpY4spR+IxsgBawWqDvBkxJe5r9v0WrhimAge\/zC9mzmunv6MNokj2m+ft6m4Ui\/sLV\/iDEa+fejvd9Qeiqol1nojv2k8YzkXUA4T3qzHMybQ9RBfoj5wrZU22XXDCUjzLjMqUVp1BRO1KALHDYSR3kf5k6WF1wpuJO\/eL2FW0q\/+PxMpDzvi+0pvTn7R0pycwwm5CItTwlwcKTg0utN7lgh+LvyXQrVopmK8a2RSmhSAETBuvQ0k49CumHhxlwNQ2dokBNHuhA2FCC3QTt9lzcWwEMYYtU4pZ7nWHvMm4eRD70RUNJs8qRzf\/ekZAjl2E0EWJDz4fReLpQewfMVQa5xvtQ5H7SOQT9LQ7gA8CysHtNO4fYsEiSyhS8rJa4CXqVu2\/YBrp3ITL9+L3+BFXHeSXmLXh4GwRgBpDXI0uB9YL\/lcIInhG4T\/dC4F2JEty1AXZ+qK0V+RLu\/ShhYTRU7X4dV+rB18\/EclL2ZJvcNBhNEB3Ma1QY0T+prfKjsgdvb6VoLpG1Q9iaZW6ujsd0TS9PpVH8KT1qq8ZlxZLlT2Ll7KnHwXXR\/3of\/XonG2KvdDUAAi+Mf6WFcLF\/4vTMgBMGrYCAEOba5vonrc\/iU56OYAOPsvKIxkVDPPWtSejNqVJ6+DnazrdrVUHTZRBTyR78XiLtplQuGjhjRgWUFlhCI7mgXpATyUEBSVfKP5HASPGapRkTOBd5AkTjeCi9aos+fej5MkdgXLZ0OaWAz6o5frRyFSjqCoITglLiKg0HhnB3jMQDGBuRsD7pHDMN42vDv7W+arbrKnM0393mHDUmMkRb\/KpTrDVF7abpc\/oZHFV2pfuXFRhOH7UwU9rq1qgGS6\/c1Cg1UiYS73J9lxXKbBax4bqtT05+J2mj4P0tjLVnn0RvvetN54oUA2CUerpOQaUqVx9bXvHDJO\/MZqf9FQIe2NjA7yW9V5XkeTSIbz8UNACcf5D2o\/\/7HCEex4b9W2OGghqSx5\/zNI0MLrBtrcLh5m9di\/CmYywJaUaNjbT\/v81ynuN3zsonKV6eKvKENR5Vf0ASnyVdt97vCeLoVXg5ezz7yAtAQggSq5TooYnCwccBXzD47hQumftjIJqhWr\/uqMSNGQFEfKDfCfiOLIjstQ842c74\/v85n3W7a4a4JYD6GGYBk9kOlTurOcGbWDsGXSZCIyVxcbQDVL2SIdXhpBagK39ARRYwHe7EdEawxFLqu3IpbbsW1JX8Vr\/PxfNzszUFJ1zrHRvYEH4i5Igy8jjljOoJCvBDB7URG66uk3oNjCcI2ZUCU4i1XtsSAIzDvUBuc1LicbAmMuRmaiGnxd9s6+qGKRgMJyZqsZ\/Y\/AbmvKTYrqUFb9srE5+Ptq\/PHVYIkO74N+eQUhniKax\/1QDUO0S0H39aNnCvKEDxruZA9nox2NCZKLGAIZwZ8TDnIUvzyPzKGdNS9BbjW9SaGxy5NYdDSAEuFN+7PUxtajfyC17gO4QiYplXi9fmsvteIGGYlUxFxWmvmK0B5GNXyLS39mx6lVBg7lzChxEQM0QOyAbou7\/yC\/+C+53saamPuUyFZB4Y2dy+SCp5y6bsE7E3fY+ae76X8\/tmwc41Uw7DiUP+L8723UMgmhQ7lbTHApM9OQ9ibPSrFkYXoP75PSfsnWu4MJ3n\/gqrbgzQkgHZ5dpY86ibcwlbTvKWEuCQwT8NDuIjNmcPosCgUaqK7+DkBX2VlVjuC1P3GBveXUT4D2tKzwxB8Te+D4JNHg+yEkLon4tkSJ+gZ4Rvm6S5UftL+t+6hC4jrQHrO4q6AFt3MctVYhX\/TYjVkxvZlgMJTZk\/7RIZzUz5h5px8CdwNOK1s\/bVuN3+i1yoqn0KOAL5l2Uw0d1hT2Z+PHjnhvLRGj19j9Bl2otfpZP+9ndBedlzYzZ0dnyC4ptmnF\/2RA+7QxXzsB84IL7WehbHq\/B3M76s\/tPPOfG4g\/5cgPhC+uvdBchzjpz9KCmy8HziW+8tHI7KEX9bQjBWmVMHWeSwe5qDWw2Vp5DxmDTSPXXnzDN3wcBHlu0LexkK6xPdZ66xprqqnf2IlcjHzgiuUyDvx560RUqDkq\/18MVQcwMv0ETj3lH0TTOBn1gBf3tn\/llIQYsrpNtz0v9xQYXW5\/TVIzVVBAJgs\/sP2vaTS0y8gTZsUjvyPuMlEd4lAmdOnNZtvvFnu2hTrPf7GMM0OVD7L+O53Lc3sYA7Gh2sCNuRXV0AugGL8YCOKP2lYKXjpLocwRqMOxio5UyoQ2XQqbelhJZDYiBUQIYIqyF19MaFqvLRrghJ4LBKInSlnxzio0xeHj\/NIX00DKjyvZ5HCPs0uTlynqewFWS5azau0n3Kwv868rs7gBrGezc1H1qRl0FljfvGgzp7mCtJoVMvb9a+A0sXFm2aMru+UNcpmk3kpSJ9dbRhJlfw8fzWkgjdEMqTuFxWQ4d4AJ1xUWFw+eCd3jEbicQ0X5spoWSJg6pyDXzdLKZKmCM1iEUJATl0jZz3yqRajC1AhVRqZY5rlgOQBdjuG3HIVpScknlSSwl0SU35tV7y4ZtsWMKl6M1fidl3xHiOIpEdieYc1cIQXGXXnItdleTUnHpE5MPX4D6S3r0VutoS2Y4w8zfbKszn8IbihFN5f8hAKo7dWVZNh9ljQm974EDZhRVD\/TI9GW3j8GCfc2uBvFz6ZNhfBq2I5c5DXkcZrAuXSNrhApXvMizTc27uC3gnWvkGe+L8GoYu\/Y7XbgDWvLxzZcmm0T7\/ViS5HinQvZhnSgguOpfMj+apeZg9GBERwam+k5zRIu5nsOwkx+BSE+Ot\/K0LCx\/51kL3rn+qNfJjm5dm6S7ed5\/Mj0i3+X\/hpsyJsoWJWFs\/gVZkpoH8JvNK3gY6V94mEjyTKod+Gwlu4PZgP4wNciECcUBqNvb+vDP9bHJMU\/JKolH0V8cDn5S42fGwE6b9I8ZV23Iqtqy5BCD+oVOT0SOqU3Is26eleuj6enDiVj7pqdYp9EPi5TFRzE4T4\/HAzzHSmFhyTVRnbce5CRYY49GPRMZko3M\/MPBTJfAAoGuTKIsH7Ho+pWKfM3GIpydPr2BHsWHxd5NYJ7lxuWSDocYRxFpI1rHkkm5GAp5+lfSwhdIXIKhu8QesUdv+zVp2wg7SsTdBp3Oz5J2tw2NJsQluf9jGbM1kbNaOUvSL+ucFLkSzY3bynWqFkh+pL\/y5yf\/39sajAVAp9r5DLFU7CY5ZmJfqN3a8fcrsbg0E1VM+WzQSc0C0xB4O5m4+COx7DxDcQllLKFfmVrNn+0hkmpnqziR+gdIZCzNHZoVWwW7lReyZt2Mb9WUilLdmZsx4CdBu86wcar+wJRLFOw9IYEv4GGixuq6cTW0QvlPGB+\/8zwVtFkzjIkCgyfgKPn7AXRXQmcqmphIb4vfW4IZiNTjG1eW1pCCC2aX\/rX4H62v5Fr8VKaMT4Yh9PcgSzZij1v9p48dAB5pZWQAXfrD4KcCLWluS89YhelVqYWdEAZBZDbpSZmL7J4zK3E1MN++MuxcL4j5LFjYqikiYIFQ6rW5e45Njn+lsG0DTxR4xcdX8LG\/+Cc++M3HYMo1akP1UvCG6Su15ipDWcZZFuVjahOoT+uHqjoUZHP2pwNO7sMdPhFzJFwHbfQjqsiasU3ShSArMny05x9AWyYBAUVL8mZWfs91VX1yLUW+sdnDKYUDGXoGgChGKoXG\/yCoFsYdSwFJEP4j+tdesTaWOBPkbXAk\/AAOhp25476nwFdsFVRja33XFfHuohtWg+HzTH2BG+l0Huv1AuCRi9WEGZSC1zp88cEblZuFKxb38wqVuvHo6LfrcE3fib6C\/6BrwCdrSaNWyz5uA1l18fKQ6ebDIohjjfwJSJsmnS97QUy2Vly9HP1oBHhCmyEAnG2oFlRGigziVFmJHLADbL9OzWXOJ\/Wz8ed3V6aD9OAaIM3YaxdUARI5HUCos+uPS\/vvXkTYz+bCe22+R3JdtuARB3QuSsLwXxw6Ocp5eNt2XnNMKWG\/lMuY1Z1vc5laRg2noNGIlrN9D0iHDVW3jZQs4XDPLcYbN5jV0OYcllZpDVz6qFgVLwBMNcIcYX\/eG\/IjSdearSUbSr78ACucrhB9XJseLDQLwryih503rMbSnhCixCl88zYQoObB7ql91Q5B1sX6im+R9Waep3YcR7iqtz49TggCB0Vi0IPHfgPX6KNtq+4iENMgCEwIhSq\/IGiAy+zAZ\/QAiSo+FNqPRURnBCP0EbU0gSpV39FQ57\/otSBvao1NyDFjpXWfMm2FQDmUc6VMm6eNKbDPZnCSNLrAcj7leaurPNJQSteqM0klWNd01JMSgGUlGrEW1aqofx7pBURovPXDH9sI7XGmn4HeILT50AHA7EpX3R0D2Lx4rxZ27b\/ll6v0usK6sMqHoxb5UzP4xxFbaHDfqJFV02y2tkFGGY48OChHhe6Bt7D7BYovApGfVO3N2UKdCiYRB9c\/bdcDHOa4hE0o2VyRPGQh9wlcMe2TkolUcJbcc5cZy3qDOQWrkrbIuFdR9qI4cXVzfQ1qIHMe3hiWh7p3OQ\/wdKhhn75ggmLzWCrMHURHVxx2wiASl51+hLkIheSyi3lRhWxUK9dJCpp+CVAgscFNvWpwbQ\/EQfOodpUBNTM+Q8cmyS5OSpj\/ytsmBQKBYLKwUx1yMq9edQHkPYpQSYzh98qJ0BfpatvXKiKxYVYKK6JOE2Ct7vv81HlQVQ+omWlHJ1fch4TaFZaGT+O0gtngYPf\/eey+PsFOnh5B4n+Eq5uJMQrMCN7PmPbRyzjKok7MwNlxi3dgYifHT6eIRGDMUqZV4x2vAOaoAGj9IY52380\/M6\/kwrHG4+DupEWUhPo6n0XECf1O3jgGnJGtlO2ngt7NPUFQTjdOSjTI5b6BlgRhwGoljYzctGs\/mv8TqLkE4132S4wcAT+rE5Y4VCXM4JOCsZjXQlr71kW5xExUjQJJXlS6rA0CXesXe0j3ukcX2uW7dCi8ZbTDtiwTLBWvFsefK56dQHqyZRlVkNza54tbM4JtpWCJFkBt7if0Q0ciZzHyTZSMAlto4mbnz3q3twHYQ8SSSKg+UcTAIlDr9lBSmUs9s\/mlPkZbuD9yCuTmflpGrv\/SoptfAL13EwuZ+xwuANNeJfjTUJjpf7NOduo6SJB28gELT2kcuq6bjms6KXJyhaaN57aS3XU6U3e9XT+k6oR1MW5BZ99giowb+VcpyU\/LEPARiOj8HBS+T9EQilWNoi5zsLLLFQMltGxAd+yfwZjmWIFLSbKV6pFXh6l7HPXxcIV4GmMscfZWtSUyv3eiF2Yi755SmY+7qexuhyFWvsqD21OOrSqC6rfGN\/BNma2PCfflekzIi42uSrCJe8UbMAAuY8Okv1xU0xdTZnzfEUmV3h1Qzxrf0nordJwV5LDyIz+pWlqqx6C0HuJKhNZuJJPTtgRRhALXtHyNPTcqQhhNr9lsdBDEVAgxKWD0Lhb7e2qWDOqPhZbW8YIFIH+lXC38QrsA00HWOAEFCMEjmAh595K5nVEGsxZ0KtddEZ13Rwe85BfZTBzJm5hEE796\/kd1sfBqVsYYEE4J+IWS46QsFODzi2oUpgg6qEANQfq\/EuZ0vAJABf9D6mWdTN93K+LSGo+4on1Ope5hASMhlFGhphis\/bqKDCrUsXOZbqt\/uqr0XDv2ikE5Yj7cnN9zZrJZDhSOsRnXKzBdoVvqc2MClq0rbUrerBVOJddSTubBTOGiafPjXZq0CZAbg\/uCH1\/y1Oyc7cOqVJaeD7QN+ZoAfJ5GAjKZse7Gc73I\/d22CtYg4vtP9D86gEcQJLTiXGPXXhFku5q\/ZqDbE41QjpitTRLhmajSMQ4d8gyhswsnNaIyOOMDqWI+g+9+lV3cCYgiyKMQNJjziZnVonKw8zOkbsDoWG3QDNKMWJsWUXBbGAH3jooiJ4QYhpL3E4UrxaJNJoe1ifdutcg+meQGkeasZLq0patnctaHOBVoqZM5fvL6OLuHAyf\/6VVn6tCByT9j0TwPnywne6n4Kqmi0Lyiay4RWnDWgTazTCRKMdc6YkcbrfIYKTP2lZnKD3AGSsD8L3kdGaXet\/9Tv2j1f8duUYHBDvklaagFuWJWv+1ZHIzqiEfX4\/NooWkWr55H\/DHrnSnPicDUalaT7da6ZY7GoPUBYXjFKKm4G7TInjCzjB2oj4eqwBCFUKnYAyFh3nYqH6w6HYY8uJ3Hxr86K\/qujqPtaaREZ6cKXlMjK476wKpNRWl849kzZ1yszmbdq\/uduLHbTR6Ddc1mTCY0NVIGtO8tr86y7wuetoSLGfXGhzQ6umsNo84LPDeqSqILdslQP3RSteweyOIV1VG61ngCAX4sKzgJOi5YjbpUsEHUMOIgMaEoHA\/lR7rlWp+r5nvvzjYkIzKvoWU8tcbp0OirhQaiGrwOB2rMuW0QEYjtmVcnUOP68Y\/hhrGTn++k=","iv":"2335500689663a4a253545dae771ecc5","s":"3c16d0f627596fdb"}