NEW YORK – A Luxury Institute executive at the Luxury Interactive 2012 conference said that brands must understand the value and potential of personal sales associate communications versus mass emails from corporate.
During the “Optimizing Mobile Technology to Build Customer Relationships” session, the executive addressed how mobile technology is not a differentiator, but a utility. Moreover, it is how marketers use the technology that matters.
{"ct":"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","iv":"25bbd13cf52de349e04623eb98901b66","s":"de49473c67c5ce6c"}