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Donna Karan exec: Brand evangelism trumps ROI as social media goal

October 17, 2012

 

By Tricia Carr

NEW YORK - A Donna Karan executive at the Luxury Interactive 2012 conference said that social media engagement peaks when the brand provides consistent and transparent content that is tailored to the needs of its social audience.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
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