• Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Donna Karan exec: Brand evangelism trumps ROI as social media goal

October 17, 2012

 

NEW YORK - A Donna Karan executive at the Luxury Interactive 2012 conference said that social media engagement peaks when the brand provides consistent and transparent content that is tailored to the needs of its social audience.

To read the entire article, please subscribe or sign in