Internet
October 17, 2012
By Tricia Carr
NEW YORK - A Donna Karan executive at the Luxury Interactive 2012 conference said that social media engagement peaks when the brand provides consistent and transparent content that is tailored to the needs of its social audience.
{"ct":"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","iv":"2bf61a18994e8e7f61bfe11286847e7a","s":"cc74103504704adc"}
Share your thoughts. Click here