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Internet

Donna Karan exec: Brand evangelism trumps ROI as social media goal

October 17, 2012

 

By Tricia Carr

NEW YORK - A Donna Karan executive at the Luxury Interactive 2012 conference said that social media engagement peaks when the brand provides consistent and transparent content that is tailored to the needs of its social audience.

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  1. Dom Pérignon unveils ‘Creation is an Eternal Journey’ campaign
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  5. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  6. Google’s new beauty AR features raises bar for digitalization, ecommerce
  7. Greece’s Kostas Togas talks US strategy with market entry for eponymous textile brand
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  9. PPR's brand makeover as Kering with owl motif to show new cultural vibe
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