Internet
October 22, 2012
By Tricia Carr
NEW YORK - A Mandarin Oriental executive at the Luxury Interactive 2012 conference last week said that marketers can strengthen their Twitter presence by treating the platform as a venue to reach uniquely engaged consumers and provide them with tools to make the brand message part of the larger conversation.
{"ct":"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","iv":"50a0bc74fece9f3a8e01bfdba27b0dce","s":"43d05e5ce299339d"}
Share your thoughts. Click here