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Mobile

Forrester exec: NFC has more use cases than payments

October 26, 2012

 

By Lauren Johnson

AUSTIN, TX – A Forrester Research executive at the Mobile Shopping Fall Summit this week said that marketers need to focus on how near-field communication can be used to increase in-store engagement.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Fendi pays homage to artist with playful puppet fall campaign
  3. Dolce & Gabbana debuts Devotion fragrance film
  4. Gucci studies connection in spring/summer 2025 campaign
  5. Dior dives into French Riviera with escapist fragrance
  6. Brioni launches anniversary capsule at Bergdorf Goodman
  7. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  8. Hermès showcases the surreal for spring campaign
  9. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  10. Chanel unleashes ‘From Dream to Reality’
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