Mobile
October 26, 2012
By Lauren Johnson
AUSTIN, TX – A Forrester Research executive at the Mobile Shopping Fall Summit this week said that marketers need to focus on how near-field communication can be used to increase in-store engagement.
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","iv":"8bd31bb23b626bc46caab94e9d1b7590","s":"464f5895bf84ac9e"}
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