NEW YORK - A Citi executive at the ad:tech 2012 conference said that all consumers have passions. Therefore, marketers should tap those consumers who have a passion for the brand to drive change in social media strategy from a product focus to an experience focus.
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","iv":"b49ca8ebeace13a79c9d71f297e0b73f","s":"66e9c6e7a1c862c0"}