NEW YORK - A Citi executive at the ad:tech 2012 conference said that all consumers have passions. Therefore, marketers should tap those consumers who have a passion for the brand to drive change in social media strategy from a product focus to an experience focus.
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","iv":"bcaff1764cf4c1592ee987dd1f9b11be","s":"1ed7216292c4b11e"}