NEW YORK - A Citi executive at the ad:tech 2012 conference said that all consumers have passions. Therefore, marketers should tap those consumers who have a passion for the brand to drive change in social media strategy from a product focus to an experience focus.
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","iv":"d53b7e5bda4c116b6f2c38992d8fca3b","s":"1f99f11aef480aa6"}