Mobile
December 3, 2012
By Tricia Carr
Italian automaker Ferrari is immersing consumers in the brand through an all-encompassing iPhone and iPad application that takes advantage of the capabilities of a mobile device such as the camera, wallpaper and augmented reality.
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","iv":"efea5394dff91341ad1b1c1a822321ab","s":"17baca934cfa9025"}
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