Mobile
December 3, 2012
By Tricia Carr
Italian automaker Ferrari is immersing consumers in the brand through an all-encompassing iPhone and iPad application that takes advantage of the capabilities of a mobile device such as the camera, wallpaper and augmented reality.
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XA3KH0kSx1oAECb8QP5PL9TDuA92p2SQ8dPKZMc7GPLyLa7EEjzj1GUFnj0sRn8D5aGi544pmGPpmO3HZ8LsrJrYOGfdoXbO2sYNg1oozNqlMzYAflZblBr7q5zdYaT9OiUO6AQBof\/BDiYvB6ouQBdeiA8KaCYRnZeNXHd1F9kIioUbnCbtLZXOL5g6GtYuQTcKCbiSdU26XMEcmlk3AEwuHL3p2aJdIqnN2SbTsAwR+UX9bigQEemQK\/Qs2PtItdKqwjo\/jvx5lYdV1dorrE2yUA2V6Kkvqeihsf\/KU13lKOGg855Z6VqPl+6WCHqJT2+Zi76qqkZgcWOMr0J0Whky2ZSTBNcLLmZArxSWvjPOfB\/pcrSIAJgxiLYhWQeaeOKNPfYSjIbxm6+pqMybbYly1Wd3+jj8T\/zCbTSh3ZVJEANdZLY40PHOyvP0gsujfa8IVHgzcqwYawmfx8GchdWuvIHJCGTHW3cg22l6fF+z5mJGLqP7ltS7t6dt4TXBs1fehSLgYnSrfUC2kWbkoyKcbBdzK4ZVG0\/Vm+addc1gbLiNxXghyiK6d9lDdQSHZvmy5zgxJk8Ba6etaUKIe44huAR8t7q2+DDj0RPg8YpVj3lxVHQjb35nSco+H94Goc67wStPR2qNHpu25brej4cY3H9HLwVKkG1A3q8ror9szg5n4gb3ZfmGER33aezhhx8oOt5achv0+yJKUGhJ7b92HCXb7gdwnSHC0LnSZPK4ap+fBF+PSMot0\/7HQ1gQeHkgvl6dOeJRmsFnxAQ\/e8gJCwXmZzIe88f0S6IxA845MSUsTkCwBxGAdifKkNaTcWJZPFG8RGNjTqAHxKXhFM9K4z0kNYFtY84myJKv2he069qeZWUNI1WUav+NyFx6092a+jjfv3H6dOnPqE2493llezavmI\/FwVKDId0dKDzlmkzVLE9Jws+SXmcTUxyAAM2GRrUMqGHUjqvt9\/LKgzMV4gcdLQ7pBtB88deyc6Ar9YlyfnhL+YvDB70y5p79qReWJ8ePtgxpygrf6GLvQ+xuMl6KG54\/9t+1qQbJqSHPAHrB5N3UapFVTmzGNaVA6JvMbHMCdEsWoZKDtlVLBjlN6I9NQEjV5K+6tW5MQxMFtu+W\/RhiArBIMkE6aVV01Fq1M2kp+6fKRWyt02\/7SSyE2AMxu\/KJevkB+pew+fD2cGrYOpbX6iKDQAL65AGqHv+QBHpSG8Y58hTjIpoyo6wi50V+S4DVUC1\/yVa6fx8Z4GlTjN1qGOmkklrdtUZfOffp+\/afw2BvLTqY+qz7rikkWC4hzdldBrnn3UzkNhOfMOSrN4Q13RyrnAG61agiFwSPh8FRDPgpmGykLrkP8NDJGxa2+d3j27EG6ZNb2k60jOI8YwEm\/Qxmviwon3x2PTutD1AAY6LCpaltINxnLc37CXDo1aotphkYXaKUvcbnlsflKLJqRyk8C7k+F7RvQIqlb7tBFucwz0FaMq2jTK4omXDvOqgEsA1zE+fpqrrUDw747wAu+pdvlgqAcGKUvglQWmVcAXkPq+7ncOByJWGZOuVXdsErAgtBEKJC4g5nTVfwsQrRLg1+DIzDjJN44ljViM7QyWA5dgG8kKcp+eFxwupGoJIlWlz\/lF5hHR2RFyq\/SUvNNYEhxs2FtI6WldXmIm0tC2N3ivawh9btwE9Qt1BYA78wNxx3vwdLeQFucV9W3vDM2TMyn5Z8ZiHb\/gQtFdiDDUkStLNrqM7NykYEvpwmRDEmQJGW8xluGW1n77iz4Y6nmy0v52ft2F+N7bumKieY+rIGxY2QRaC3cQ70J\/psMlssa+rxenUskZj27c1gA4iicybfumdA+NlllLkIlhrMNhUdRkslRhdWWQChSdk+GJouInYTj7TBID2lbRQ55oXRIMRhHCJV0fih41kbt2lBxzgto3tMF29cbggt2V0dY9jxFMhfTZfZy0POTRPYBjWdurJWdHWlJmiU8NyQ5p0mw5RPEJQG8B38\/c4Nu9GoI5HGOW3TwwRq3CqF8WjUjwUuCcx\/4wpKOWF\/qQ11MboGcMFJcBfuLGLPVBKJbx0RH4gfB\/JK80S5myE74KDj+vdrwrIfuNvK5nmMbKngzRUYZz3PTCrQX2u7ZA4BfqrPVx4nBcpxlsmckIxOkQdR\/J7CnrSc9GRBhxS0K3BzUl0YvzYo+hKjWwFu15deLm2xdXV+2ltz2Y9W3bH2jeu7PHUeGwQRj6BkHXp7527DMSzSVim0fk0g\/oaaNicw+rnruwviTVYlPTzOZ0G8YLoAU5V7zvLDpU9jqE5V0OGbg5ijrba6toqVxj90TPXeF2aEaJzepQs2dfJoBstSo0NFjx\/hiboi7XTBWuAeLkpJWKOjVpiUoaj+yXmUJ6oy6JVanCDo2KnZdNrqmt63FWsLvN2GH2QPI0JDnk1XiDDdK299FDWbQbLAuxPU6FOqnkWUYbfoQzjXEMW6Q6c+jbu2ktGfDRAl3Cx17rPcptnnET2LJ15+n4dxJHvi9Ey\/VDtQ3j0PfA6cqJ1PA8hiCFvrkd1G52KUN0x\/0sIuAnXWsVEe4Rcjq40wQQlVvYUpTeMDJTOJXypeYcBr6oPMwD3NPfqYUGgMlXoDoIuExxeV9u27sDp2nmOXdzblIax2Mz5ueMvUGgGaek1csUhWyBWMKnW83ofKnLO1HTVRsosCyhl30X7uE5sAmHJDAN4HVXQR\/QfC\/aI49dvtSwYFeplK8RiJ2d2LzwH99c71mJKzQVz3CCAhRUfce\/pkxKDJhii1bG\/1bthOht4lQKnHz9zTpFJCQJ6MX26naUkmNHxhwWvhbBknv179qTIhFIEov9iA13+aVQ3oYFJOjoTSW4agC0V0EG9BQlmyQztTgySnJA4BK3EQ1lGZtRehLBF8nySjnUgeCnDLTT9FBcr7CtVXxAIMOxEKy88iz+wo+Mmb7WQcd336Td7UMplAiYKw+HcAq+3v+CUmHufx9s9Ic6Cu2ac1MI1Jmn2dCk6eDd40YazTr2Lg6\/Ixr\/ymV01LuLPPr4UV+hO3VdKu56GXC6n7\/i+iBEyBf\/OJfeWlue7ccl+XAB035WJMOGpJtYM3gPewRe7x0jCcgzpCFK6HeeTGbbVvFH+Rfw+\/bZAsIHqbX+AyVVNhrIweoRzajk8Uc7POYCfeph3L0yccpZcMrefHejQzBBeK2fsrdzMcUaGQSjcVS\/W+ePQmaBb0wLlPlTgpejm+uUivYmyg+pAfFqn\/62lemjP4jXSUoLz6VYFxLNEnvSuQLpjSUSPPnrP5+Ui1ePL3F+\/qOqoSgsJ4zXGWEJGe8C0x3PKv\/LV5dxAUuEPJo5d1fQMd2DGitxo\/gnDS\/1S8jnWMZiYsx4WHv0K7fc3uq\/ztQv4eHX9clV9KovOR9wC0n5qZx3aOWjYhMP\/egCYzqPHNRUyv4XTz0mCrf6xqAlv3hN1WxnNRgVlU41YPpFaeGbwZHjSsG53QnDX+Vc+3hJPa0IG6fFI\/r5dXKDszlZrs3JL\/B1cJyR+JhyFZKncPvb9NictrsKyrygvzs6Hm\/jiGWN39+4tXWZ+n6fZ9z56VfBhTS9LI7PymDRCSiiGbyCBRc+keqJbQZ57UaLM+EepuYd7hSkle5XvYT13NfsPusAZJNEpu1\/trG6qdF4c2sWZihpXwX73DWEjYO7pkltGq2f34UCr6EHT2ZmpX1sT9JdC1ZBQcVUn9Guko\/d14hm3GN\/QbveHYe34VN\/5JUQVZC2AS+awEUyaz0gGdiFnMjCKmBWda6076NC6CZHlTth8iH+bD78KXHKhLh42BL9Qt31p4olteuacdrgPBGLW6J9i0mSqR13gagh839o23\/LDFMvhTXtpuOBbO1khCIBYs9z+a6AsYSoosNGRN7Kqn5Jws3yBHoj4KNNf2lGY8hniXwU9d7JEo\/zt5tps3JbnVI6ZFzH40y+ijK4CQeeBiZmQ7ZpdHrtx\/VmakTIV4fGoOP7fOx+eQ5XZ+qlQlHhhE9LfTy9IhXV+\/0kU\/koUCUWlo1+CYkwtB1B1hhwiUrWAa\/0DuB2yckQVRHShRgQa9L\/75PJ6Q5+9db1mVG4BTBh9b7BaV5ad5iidoQxryN8q95jzipjsMKg+f4y1p82ZLoXJBGnu8LTrL3Je\/vhnG3Rd6I3jPU9t1\/Dlve0P9rR1hJKt3ZFebpjwZRGxtW8q3zwiHiPkE6P5AAG7wQ72yqc6gL\/9iHETGrEYDsqrIV04CoC8eGYyepZCEwTqGapv7WFe4ykiEvbGotnj36skEB4D858BH\/QNDbW+yGkFWiIdzc3NR8QY9+Q6d1CgZ4NUxnX5iLt\/V88+C3CpylJUQyKU3nILGjYPCjsjTBEqFZrZ4P5ZcUTTVU2w4XNm6qLKRbHS7xj7YuwpDJQYay1y4b3fUxn2xRfHux3VpYTTOYE2oawnbgbjeUXK0Xoj7ipsldiByxjvl2GupY5ZOnQ9yQLMWRBAacXxpGIuN9RmAMVJVDu1lHmgOGys\/oeXb1zHz0lVj7TQHbxL4j2tcn6ymh7rsSSuSwbZ+HbNxbtyD7wHewJDLzPUIHSmfFNHOh+HdwOv024EsmyggiJyc6AySwVWoiken9wMza+YQROMgluK9","iv":"3c9c030b18613a2527a0b3bb4a37720a","s":"13af66c04d391cb0"}
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