Mobile
December 3, 2012
By Tricia Carr
Italian automaker Ferrari is immersing consumers in the brand through an all-encompassing iPhone and iPad application that takes advantage of the capabilities of a mobile device such as the camera, wallpaper and augmented reality.
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","iv":"9a04a39f054ee522bffdb2f99a2eb1f7","s":"75cdd608f3ce9c7f"}
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