Mobile
December 3, 2012
By Tricia Carr
Italian automaker Ferrari is immersing consumers in the brand through an all-encompassing iPhone and iPad application that takes advantage of the capabilities of a mobile device such as the camera, wallpaper and augmented reality.
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","iv":"56602c40249aafcd8c14c1dad3fbe247","s":"f1d9088e7869b716"}
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