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Multichannel

Forrester exec: 6 disciplines to boost loyalty via customer experience

January 17, 2013

 

By Tricia Carr

NEW YORK - A Forrester Research executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that customer experience correlates to loyalty. Therefore, luxury marketers must create a tailored approach since it is rare for the same experience to work for multiple brands.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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