Out of home
January 18, 2013
By Tricia Carr
NEW YORK – An Eye executive at Mobile Marketer’s Mobile FirstLook: Strategy 2013 conference said that out-of-home media is transforming into a mobile engagement opportunity and marketers should seek effective ways to connect these experiences.
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ivMPW8Er1AI+jInjOkIEOetkavzwRWeytm2OT+X69HgJ1qhIXhWDcqjelfESRXQURUF2rP7cnCuQDz1vTsUVUBLsYZ1Ezh1bL5vBL2cBOpQEuNU6MZcrIuJZLNsWJIoHGKpVewuo5MOLfcq2mFNf4MTVYdYsKc5b\/XE37JAWYsgGrYQYifGmIMTV6kAD5iOlMZdvaRtubkYxqhGFIw53QIjUC2lJsARnBKwTTKzu+JaMhkum07i1j94Caa2s+zcPla5zlNkTFtUup8TXTUxi0nLUaB4rKsovPhclCuRt2jGYyczGwBRk218eX7Z\/HN0PyGeAcL6dHn1C+71NBM0m1kcyNVofy\/EubLl6U1AT60Y85l0z4NjoqYMCsNXVulAdrfXQehELvcrteLi\/eYvPpuJOsTIfhzW9KEsiJtkehMvmAZeDRmhZOATjrBkQtflufSP8rZd+awhOt7REjGA0j3Qepu3RPDQrArBvY5406VXVvr1CVrZQzH0uRWgX49ca2lTRocqyuk5Yx0AKk9HwVTzxJA0wWgKgrxj7YFhwo7l89qhy68jRMZIy6vHlhoaDG3Szh4wzmfnnN06jjpShdy+PMAuqWDOndbz0h+FENX\/JOLyFF8e+jHCwL5A1u79NnSadwF94CzAM\/Ehz6HEGH2VLPXEwC6c\/hwcEpIs8akSk+zhbx\/dg3GSRQvqWiI0LQluxenedViFO6EtGivr+2IkDYp\/dYUsHl7whbR2JeL94d9c1WeLRzhXMWAzZrLq2HmDc8QCne9wwg8chgqDcvdMOmcME+9VpyEaZT29M4S7ok27PjcMAkP3W8A5tsPH\/EBTNws6zxSk2zQ2+\/vgs9IsFqUwWtFWchzOsY7iXfYgIMr2LMu6+Elz7f77tYM0IYqvKX+R0q2ywwPcdeOHcMUfUzfcnpLTXjW4W5ac5O\/ze5oJ8w0vVnefjXVNHhImlSCTFpODIg8lAIpg3N1v5Y13bXJC\/x3010YrHy22JdIi9zsy+HSLN7TXnBzHo4oSpUImXiQf8puB1u9wT5ShYJUMhRJelvPZ6uClcGJAv\/qIujpeQWFtnPGPuJXRJ0dS8t\/uNgihioPzX+SuD8ylD3nam8QC3tN3aKmXDu\/bPuRMeBoVow5ZtY1D9B\/rJ2AyESZKBT9puKDD9b5S4vWlipSR7JdFGRXxrr87kMQorIrt8NeX3W4ctg21ZsjqJ3O54GHx1qRV6kX4mYpd\/FlT9+YEN0vECjNJ1r7c+DpGsHeaYi0l3J8NEUZ7Anm4pWSVLio880HL7\/yASVWTwaJcoaq9SxDj\/M0PqE6idarg0x3xIzC\/wYuzYvSVJ9S3YLfXCTm+gVNcDVV6KaBMQlN6CVOOJ++d3h5g2H8Lanz4InNuekcYSdUGePd29GlFF\/IMkGojv9KB0DegT\/4h2Zo0nwksoE6t\/tA4DMtBe3RsOUiTfgahvmPrAcOXrS7BD7eV4\/KXriCWZX5\/evN7755j7XARlRDk8v5hllImzIkd6Lc9VwKhJSezH0f4FXyfepdJW1vti1LUcWN1q09C7cL23a7ZnTqSzamP9zt7+7olAwZ0ysoC27qXukLnQrBKH\/usHPpWusND2mW\/Hi1B87eLPF8L+6t0DeHVETLa14sUQLgygkwbbIfkpPq1fHlYoWZ9yk+YCPXnt0B5MDKUtQKwmC2\/Xq8o3RFAwZQjA44XgbDfh2cd3aIdMjIoFLJPBW0lrCCpFd3viFqWnWA6TpDfDmLg00CeKps0ixFNzIMTi+iTwVKikK22KAIdUOY5Sq0v4GNFOZi3OIMLhH8RztfYWLL70BLbxkFLea\/7MGrggwOrQEpGrJ7BDHfJCVnSqjoyNnpWsnOyvPaudqA8xRsCfhOETSN93RgQAWiiZjBuJ\/NPV+YOvpqOPylaD5lZJVfc\/MQpEB0wwZgraNgYiLU1cMdSh4nsZ9xB4yEpTzRr+QdCgLWRC4LaE9gJ0I1WzZA83ueQxHI\/kiDIx0T18lpHM5D7jzHKWkxqeILxp4qxRfwWDbz0tgBvxqOuW24UewwZRWGPwIJNUCDvxCrogtu9IBc+yOVC3lwtDySH3Tp3ckAJATfN2fXTG6x4vSL5F\/dGQbYJG9TxHnSGBMR1IM\/XIv2ARIZKi04cAlnadOyBonuCP2E3o6lgjSvkEdalhlXiw\/FfD93y+tyoMuP8pneU9SNEScNLVUvi4sIvZQuByjadR7OAoWEnVW95a1CSdO9v2cug2jKajuelBN7aQzucHa+bK3QQyD+TDD8Y9ebLyM\/eTEAYkdx\/erNxh\/zHxBN\/oSZupEzF2Rt2BjmqNvJRyakRqv7Q1IFO3aY1W+Gegndj8q1NcdxYpRusi82GLoFvDb29bb8O66UtQFexES\/IqpzBZAxfrA\/LWPqBBafHGCqytJo3yXmMZyD1HnR7hECmDOza46Ff1ZWuY7zAQtx0bvihT+aTZcyTkBxCG2amSQtcqbm5W\/YIomUdQc=","iv":"c8eca98b38f9ca3d0402eedda58dd212","s":"88f14c85525bd8b7"}
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