Mobile
January 23, 2013
By Tricia Carr
Precision-cut crystal marker Swarovski tapped consumers’ interest in image-sharing mobile application Instagram by hosting a contest to mark its 1 millionth Facebook fan that was a one-week sponsorship of digital image competition platform InstaDerby.
{"ct":"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","iv":"1cfcb1b7b10c40a4f6a5ff4cad1b8b65","s":"b7f84fc9f3fb0933"}
Share your thoughts. Click here