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Mobile

Swarovski fetes 1M Facebook fans via Instagram competition

January 23, 2013

 

By Tricia Carr

Precision-cut crystal marker Swarovski tapped consumers’ interest in image-sharing mobile application Instagram by hosting a contest to mark its 1 millionth Facebook fan that was a one-week sponsorship of digital image competition platform InstaDerby.

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  1. Luxury Unfiltered: The crisis playbook luxury keeps reaching for, and why it fails
  2. American athleticism guides Ralph Lauren for spring/summer 2026
  3. The RealReal combats AI fakes in ‘I Am Real’
  4. L’Oréal Group finalizes $4.6B deal for Kering Beauté
  5. Fairmont Hotels & Resorts expands ‘Special Happens…’ series
  6. Rolls-Royce pairs bespoke commissions, invite-only experiences
  7. Gucci teases ‘Memoria’ Fuorisalone 2026 exhibition
  8. Regulators in Italy probe Sephora, LVMH for youth marketing
  9. Margot Robbie recreates pop culture moment in Chanel 25 campaign
  10. Launching ‘The NYC Edit,’ eBay takes advice from fashion’s inner circle
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