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St. Regis marries travel, fashion via Instagram contest

February 1, 2013

 

By Tricia Carr

Starwood Hotels & Resorts’ St. Regis is upping its credibility as a fashion-minded marketer and establishing a new channel on mobile image-sharing application Instagram via a contest that pushes its Grand Tourista Bag designed by brand connoisseur Jason Wu.

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  1. Luxury Unfiltered: How German luxury automakers lost the plot
  2. LVMH Beauty, Parfums Christian Dior gain deputy CEO
  3. Lamborghini launches exclusive activation in Fortnite
  4. Lexus to stage installation at Milan Design Week
  5. Presenting 'XS 2026,’ Boucheron reinvents Quatre collection
  6. ‘Choose your own drive’ film from Lamborghini honors International Women’s Day
  7. Air France stitches product story into fashion-forward campaign visuals
  8. Singer Troye Sivan signs on as Penfolds creative partner
  9. 67pc of luxury executives predict stable or growing sales in 2026: Deloitte
  10. Farfetch spotlights Mexico City in spring/summer campaign
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