Mobile
February 8, 2013
By Chantal Tode
Mobile campaigns leveraging location targeting outperformed non-location targeted campaigns by a factor of two times, according to a new report from Verve Mobile.
{"ct":"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","iv":"6b9cbdb59f3c39ad3df4e32500882043","s":"c01b9dbc7fac799b"}
Share your thoughts. Click here