Mobile
February 8, 2013
By Chantal Tode
Mobile campaigns leveraging location targeting outperformed non-location targeted campaigns by a factor of two times, according to a new report from Verve Mobile.
{"ct":"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","iv":"2001f42e8e70304321d0226c0a53896a","s":"bd7d7753d7ca30c6"}
Share your thoughts. Click here