Internet
March 18, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"f1c20c8b04f9b5fcfde09b2c106d6d30","s":"50a12149061fe3bb"}
Share your thoughts. Click here