Internet
April 3, 2013
By Tricia Carr
Kering, owner of Gucci and other luxury fashion houses, is looking to propel itself and its brands through a digital storytelling campaign.
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22xj6iQqvLcha1mohOfzD7wEzY5so8sN8rqccSGknR1qAxKJM8AWTSj1Fi8A9W0YzGRqPTsBW5I5PcSMZrhWOWn0mm0zAHza\/jkBFVMVM4cG2NLjlPIyvPjih0sGkDdajPO3HZTPLg2xM6sB7BTnSZMWBHQgDrG0wbtw\/x\/P3Km0v2w74kf5C6wwuA13fo1i9XQd1VSPFy3K9cTSP48e5bUkGbu+y9oW3pI5WT+T+cP6mArASAbWzYiMHH8yDWSZxXxr96b2kF0K8Whe\/KqeoguY6yOWzLUrf047BGl21\/N1D2vNEyZ+42Bdy4RKX5jlJUejos444VoK+50gKoVt7bvG9CwCEWs8wABAoIaxtqdTnZ+hOER1IDgTqa0paFFEnovHFOFtKngq\/F+cZ0Z8dmQpWnJfeoe+gnlvJPW3DKdVihHkec46IiXt4So9i4XOxGVlmivUPMgjdb39McOIz64d2cD7KA4vI0ELIlGddAUG9F+iSTdzUypuR\/PclA7r3JxwLR4nrKlltYpzatS0IqddplTSSHuh6boMvVTWVj2BHnL3xZBdRee+Zd7JUHzR7YqUSn3QJR8\/7lvxncgj106yRVji8jYcw1oNfrd7EDrsDNm9NZvns5\/5IEdRa9Iy+mMLm+iVReUk3ZlT03T8WGYdApU+CCmhOaiSQDJEXu6LxvjG2lB6AwtkH9XwiPBjsoXaBlR7XqRfTvejsWbRskXMmYLkQMnz5rzxdLgDz8BzrMpqOq7KAuTlkb9dzxYbpmTQFOU8UeFWIEgAuYwEoWf\/B7XTr\/mdsucdGBG5JLHczyAfWcQVCGL1FqLmfxuS\/oWa8XnIfvhKQPDF1k9wZjzsEvvYEOg45jLjObswCgs0M9Mbow2VKpCU7QR+d2+BiLgMVX1b2bxLOaeWpVyY0holzy6W4tA5OeJbGZpGY2kB9YmYFXV9\/ejuydVPS9MVqXAVSNaoNNLaaWxuANK6tUChAldTDRHcstg+XgJ2e20BX2wKFZmvyPds7dGQAX3zJDK7JtQhRH2nKiNd1P4CYxc3tbH+KILBRwxXX3A70a6MVRlXmH5uZFJd7q2iuvyLSXS3q0+\/gvbw+oQTIRjSfBKCqcv3lzJclAPmkq5wEHGMWUneTJMbMMPifbB3AUuX51\/Oq8IZC+y39zEcXHvdtzBnnNWP+Bb\/w8t9KJ3fHV7YiI35Hf2lkQk3dOXiXqyhcXZ0NypvLwp7vJodf1o8Ghq5aSK5oQsYLGwBhrwYHB0y\/EQfl508vyu3aAeufVqY4sKAhMupGPw7j8f811gy5FGPPEnTZQp5KtU0oG10h4oc0LT5ITS2+K5rPt3DedUIprUiaVMv5hI8XO7CRH8sQo+Y\/MA6G3qhDLCikMJyNtaq8kkAXT\/8FpiS42ZKL26cW24pVtmwkacRsea5YZOg0kaB\/W+QdbXeRjqRLbCNGfxWHdVXNMPpMX9hCTKceB6aX\/nM9y0ymzvmePwKaYEmvDhY0InNrkOQjZGHfi\/JuvnK+hNG3OQLNRzBLcg1QTpmp+XjNTgJcZGNV0tUmaE+DW2hzLJona9KVAmCHHPXLYmnxEFKntBiNi1WTu4jt6LAldGDqwBJ5a6rforHNU2I4ZyHin\/kucesj1ZqFB2u\/wDDjJY1nOeyc4rpmAP++Fne4SfBKJZz15WSCJ7aVWZK52wJ1gAvZmUNJByjXjl+KYfHkCNzp\/Gv\/1LDSdKQxLtID60OtF2EfCLqBLwTk+gFkZ68ahhJYv5Pt75CQbtkUNaCWi90Mw1j9mQ09ied33bSz8QtW6zNsZFxunhQCbZYRbhU9E8m8aD8EhB1+\/BI3NB8l3UO7OTXqk413XLX6QU8YGBdfyWh47S9qrGZcW80cFyPbgoHOL1+88\/Jr1JwZ4O6yMXbtOnRZ6CIquIyCAGWwDckMehIwKNJonYB\/l8CZ9HsOnRH2USK1KHslqKd4\/jd61l6Fqor64dzsEXmKhoRzKYn0gIH8mGoMIP\/jZtu5SPqvC1mcIvgqpWK99wiEqUm8vgt+FFysKBfKeaMjjTOQeNQkYAZgBtreU3lDn54MVhMVieplKJ\/Lf756JFGGeEphz\/DwvRXZ0ses\/gu9WxfgizZA4M2lyvZkR6JiCPYbj8yReOZRf52QPZg\/YnYPCaSLgo469qqu4jHabVvT20iNo5vja9i5j9JAERzzrAdFlTpHcrOBrl9j\/c7tzGfLCWwRGWVzG5Q49+PBvuabQW2SAkP3P2IlP+\/juA0WxBY4w6UFG4NYULVI+aGqlj9DGv10HCWSxVNHVo\/t21301XDKF9ZNsFI4UNk\/3cYmETLl87RhykLtOWE8E3ozII8YRbsDDeDwFT8uxgfEOwxQj5gmXVumLDXZzeaemGfFewSlppcS5LDbwUvI\/mC4ihVjJPXkLC5RmchMAqkbY3RUFRSaVRlLQeit+HAwyM\/GkirpI9iannR+K6UeAzu\/uETGtVpCl+1wZ6N45nEQ+OVba8D+OYJnNe+NL2Eehprg3N0DwDyE05Y3BU8bZmVZJECIeTkTip+kh2GOHU76o0Lvqy8lCRxU6ISa94kmI5wAXG0T5IGsjt50kLj7fgjOZUL\/1qzOC9nYTiDCc7c6seiPCsMUKEahfx0qMi4UWkTl9FQTWgpiLgpttam+aPFan52FpaPukZMXmCscWVQWeRxLoinMzdvljp0Au0DT2DRYouLW1jlUhcD6W\/G4Nzj+5Lq36r0zBPKNHsEaELeA4v4oT1eN3JhnSIILTenrjwLTmqnbhm6d3hmmNCoW9t\/+fF4rpt+eA\/sLprdr\/F\/iu3YRPuYxm2fjPWW0EicnZSFNsCMbpDdrBtE0DoyJCdnCVKs4yGEm1ypT8nEiS8COQbjE87pyLYpvUi3YunhXQYCV5CVfO69zTif9ctUjs\/ydvGYQZmEehz450J4fsR9jC6+PIdj+kDNcqYRQCgZ+Vl8Jr9wmYoIBLfoFq2k2M4szNGzhPwftS5YEitOVIud0x96epkFe\/M5HGs1IL5njn776CMDEPJSTPzA1iVsxR6m4PyYrKt0HqHw9Uu2bWtp5RGHBAga7kKj4QpEAOrFEWmx1I\/W3ssD5M\/8uVHZBI0jEaKEku4RdheBgnyLAfF13rzrcUNywbahjYoNz0SHmvuLLMvewJlwurJ4CkqPrOAk9k0XWAWzqq40o3b5cPrzE5IP8E6i7ygdXE\/v0LFrv0w4vCgvvLtQR\/uun7WBzQUXwCV7W\/00pIraHd6YFFKSaR11Y9iKgw1KUhAESsI+uBSXqrHaZe7t8nT6RJQG6EYETCZmUQ4II25g3BMLv31P6+0Fscpts3sju5WPeF4z4S\/+4hRmTWsHPtOtt5byGfq\/erUpF+xNx5NIDfnq\/W7\/Jcsn3cmAn1wlihUfFAEOACQWWe1omsjzn4erbORmP2VAOYz9VvLGFEDUwWvzkJZumb6ALIuBFDvAYsEKdEFCkpGKNurg98E1mSTrCU6kzPHeoYJ+ZhjkfcxNigdz28mNHOaaP1uT72ErkEfLb8910J+v063+26bESpuC3\/YzXVRzJwme\/kujqdnN0UVBtTZpZQ0QGaWCqDnAn1JReuY92z3xS3xKSxBbpYHW1LgFtl71RIoApOTwcdOkVUe43MXv446ZjKd57seMBppTvrFQSJCpRX1PfVVgBIEw46+0FT6czDAgMNyVUSDJ8HAz3OVCpDbDj6JtxzlA7XL1RFUkr5G9b5OYW+fyKjaSgL47tXebaf4se8ck1C15z0LJftbjwFxQDwo6rqUnIFc6NbyPGl\/3Wys9D5QmMCK4bFUBUVMaGnblLuX9uUd2JPn8E8LuMZV1zEo7+fj2eu4DvU9pbZYeWY\/67nol0TcH\/59+CkxHL6i8NA3z\/KjxNcgpmduR23NPRCvzjYyLVw4Jq59jTqQpU1PfUD3iAZlj5XMoOmcFj6MtGWpup5yw39DJa+m2voqkO0hWb7uFk\/qcK9MGyu5RvFt5gA5UJaC4ezvzplNGTfLq+tqUQieiXlMzFUZ8IobzfaF11j1k4IPtL4qTw\/+933QrC8hHVjVX+R6J70CPAVrKL0U5n0FAjVEuMFo6IbE9hGIi1kwahGixmAjRhWtRFHH17ryuQzLY9uvxOh4ijD+CW34dD90XhKgXuRLNr\/pRZkrUtHdutCpQv4\/ztxQ44FrFzM2NMNygd0oLFVRCCtsq6LCBS9d\/J6VvrLxINtB6HEYbEf5yhp5+lJt7eQCmc+pFBfeQOGy97JsH9yFPvXzqROZ+8ZIrg7ylil+Xv6wSXoOCE2qShPRcc+4aQMvxdvxpnYFvi6bqiAM83RwhBw6g57wsGe3nulz8Ki1pLL0LLesBB33Sqs4YYQBLyYYskGt9rnnpl1lQvrUojsSwcS8Jy\/b+1IxlUkaRMdIXxFC4Br+e0kly893DGUtch\/ZnIClvu8SbW680FPUihnt7KmAnADMCZ5rtyeqceGZISlZkznlD7PUcgZEDYn3pxlVLtO4hPoA2PtzU8ZWkuDz5wQTr\/p2jPh+1LcmF0WB5k7cil4svqCttIZs0w2mLzZsbrTibWRX3JZioJuVrRIPH21Qirf+wEOa7vtzEaqlQ6GuYjI9lc9\/DxffzjuzhPKia1zphLEqYmmhyfzfHasQ6RTlPREDY4Dv115wzIDsqY26ZZ6uvnH5Bfg3Pbl59ZlEO4NmtjFz7GWCOLOJAfejwQtgLuy8DI9JsVedtmZGK3sBLi5+8L5ZuHlMGaSHvAYMpa0A\/fQu2NQIlGMBErVAzyDXcZ0gsFayYDgSyy92kbqLMr0NXsx14ClIPdBAC0fZ\/RU6lznkN9ABBUeVXDYSb7LkN2mP5Bk8c3rl5ervUMaZLGbh\/BVqoh4esP5QFct04+jk+r1c67GV77AlGnjGwg9UfbHa2PZaSw3XcZhk7z0K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