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Internet

Kering drives home rebranding campaign via video series

April 3, 2013

 

By Tricia Carr

Kering, owner of Gucci and other luxury fashion houses, is looking to propel itself and its brands through a digital storytelling campaign.

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  1. Selfridges beats the holiday competition via October opening
  2. Day's wrap: Vogue, Barneys, Swiss watches, Stella McCartney, Perfect Corp. and Four Seasons
  3. Stella McCartney highlights fashions in Piccadilly Circus billboard
  4. September Swiss watch exports point to continued recovery
  5. Four Seasons, Rosewood turn to VR to increase bookings
  6. Chat can let brands solve customers' problems organically and pain-free
  7. Burberry gives leather remnants second life with Elvis & Kresse
  8. Vogue, Vice develop content partnership to attract advertisers
  9. Heritage brands follow online retailers in pop-up inventiveness
  10. Choice-rich, information-armed consumers are more empowered than ever
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