Internet
April 3, 2013
By Tricia Carr
Kering, owner of Gucci and other luxury fashion houses, is looking to propel itself and its brands through a digital storytelling campaign.
{"ct":"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","iv":"83a74eb7078f77747cfb16f36d106f51","s":"63acda4958594e11"}
Share your thoughts. Click here