Internet
April 3, 2013
By Tricia Carr
Kering, owner of Gucci and other luxury fashion houses, is looking to propel itself and its brands through a digital storytelling campaign.
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","iv":"7b55f22067a1dc392aed7eff6e8b4ee1","s":"ac2205c3d8bea66d"}
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