Multichannel
April 5, 2013
By Tricia Carr
Ocappi, the just-launched ecommerce site for diamond engagement rings, is looking to distinguish itself on the crowded digital medium with a home try-on service.
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","iv":"0e1c93e740997ed228f5cb1db7379632","s":"1641ffce977e56fa"}
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