Multichannel
April 5, 2013
By Tricia Carr
Ocappi, the just-launched ecommerce site for diamond engagement rings, is looking to distinguish itself on the crowded digital medium with a home try-on service.
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","iv":"7a1db6dec22dee968207cb51e9106ccb","s":"1668d035fcaaa1b5"}
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