Multichannel
April 5, 2013
By Tricia Carr
Ocappi, the just-launched ecommerce site for diamond engagement rings, is looking to distinguish itself on the crowded digital medium with a home try-on service.
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","iv":"e36073a981aebd5717b2b3ccd496f4d0","s":"32d84f699395b0af"}
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