Multichannel
April 5, 2013
By Tricia Carr
Ocappi, the just-launched ecommerce site for diamond engagement rings, is looking to distinguish itself on the crowded digital medium with a home try-on service.
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","iv":"6b3b3901fcc14715470cd140c8c1f9fb","s":"7a41663f671cb9ea"}
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