Multichannel
April 5, 2013
By Tricia Carr
Ocappi, the just-launched ecommerce site for diamond engagement rings, is looking to distinguish itself on the crowded digital medium with a home try-on service.
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","iv":"4d88cbc0b733eb9725b65f939635c2a2","s":"b11c834ead7991b9"}
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