Multichannel
April 5, 2013
By Tricia Carr
Ocappi, the just-launched ecommerce site for diamond engagement rings, is looking to distinguish itself on the crowded digital medium with a home try-on service.
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p2TlZpIbv5uVe8Sh8wH\/4SNDlwbYDnCWpebXUF\/cjWEoWCT763pKmhUzzw1hokfoaWAQ1z5XM4rbCbJKKUYZWHYhZLuam227Xn6ATmLF51q8CPI2+t58rePrdvoGYWve4wT8k1rGzIAD\/u0j6Vk2UhRdPCF32\/xNmZrTTi4wOUqDXtg7aiA4OmM0APrlbgqLE9eD6AJJ3GuwROW+3Bb\/KD6OB3XcCPKQld3RvwBr48ws7leyqu2pV3viIGhymbXkmMcGTHVNT7hDJJAxmmj4IFsypWYvY94bkjluT6ihiSHhgKILTD+xp2o3q4wLaNq8+ngSKElZmc29eaInRLk\/w3+xvfDoapdbGOuPCTFYwT54wwHLkQ\/NMhvNDg4hF9p8ZYcfi2o71BS+RyNeP4\/9dIMMmxzZ7WsZN2IWeVfcGKvmWeXyCTynrzZ9Adagl4ujM0gc581tLX1TUpU0GZ+rQFI5ddawrgSFmBg0D\/36PUgl3k1hV1c5vT7Wihv7wTxqBrxH9xQx0rb0v9Kijr7ss5ADbq8wXchtHno17eYXcM9oe7u3KWp9HdQyXycMkIQeMljDnMvMCufyJmghA92z+5l24RkVNabyk2CbdZXR5GPiJ98c7a9JKz1tCwPf6kCOihOwaf2lP0tN1dpVEkABoMnfS+BADO83Hv3rzdfqXpRaXcXM2emxj1B26zgrwWMcgqs6A0Uqb0v7SCHaYzPxenUrbkr0NTBPh3x4kYu9mXk0yJnHjUDeiCuAeoH+U\/RsQHBTailkSFw8Ha2vLs0gy4iJOz3iyp8gDI\/8FDj3aMGb3fuZgXev2qkh4lsM7eQ5B08mb5la4LNYD8c+MD0Q\/YurevE61asWlwcv7b5NjBy+zTZZgiZCB7JDqLSRxGoOGyddpmP2oBdW\/IJAPdZxQ7L2B9pPPBaeIGKDWtsfDpmPYLTyHr\/75+IwXcCl1Vj4O8zERsEN\/hSACMz8ASrFgrhazmLLEhVluXWrIjhz8miteYN8IYpYzFdjDY2iY2Xq6Gt3LhogXBNSHtJtBUXYFvrwGi6XSzM2cMZEzr+WO5vaVHkmbP5Vs6J5o917odsQmlCtwI4abmCFFzZYVDaZvukcvxnnXXW+XbAzOkZZH5jkW6\/OZ6IZAQctu96VY2shtpkpah\/sulaHS0QAlofCyN6e7To7HizRpLFVSdspkfqG52HUlzZwV7XG6gtiie5HSMUc60CyNqXZ9eF2\/XknabYNRm3FUJ2qZns2E45FmpqusS+LHagAsMjdunLax7i\/3KV+O0iVJZHUtj3GOFJYItzzdwBUhg4Nu7f2Ehs\/0A9OEbLLPGwbE2zb7gwPeIM0q3lYcvnXpTdcYtxvoXPqv2DGyeptCUSd0zfukSnR+VIXojkSwbNBkHJ\/nBfI39E5yNnpwcg4uBmXZ6kK8bz8USy+ITzxbq6inV8XZkfQq+qr8cPxve6dq\/h8LXa\/RKa3nrhvL6fwtN9CuhcAu4sOctthP5z7WKr0D\/x7NKWQ0sAkZS0\/760LhIg+Pzpa\/tcah1G4m4SHro0AiNyPHc1y5xpyXMM9UzTmgabeYkx2bN63aRdq9DpsGP6D1+WQ4+DmZSQfATTQ3zKeJNUIc+ZIXNwgoLb9jgzzGCPizZ3BrZGxT4K92qDMIbdCwOU0jUtKpKc3Nh12TvoABxkuWYwHseqG+Qs2fc1YH4SMtx6+e0Ro1NK+vktP8ut6f1ffyl1\/aV6K0s6BCk9xUk0hcfY1CNvQnXIKY2jCLaBVsDYmy+JYVUBqVCLo8xXJJ0iaRszN6K1IvGhr7q8doa6\/zKyCxyax9L4FaX2YUuCqYWjGn+sxTwt3nVk9d503ZaSepPDzXDNL+TkR7MN0Mt9IDgZFDZvBbzMLFjCNw7MF\/G\/sY2JTRDbfpPNyh4YOJRAr97KMkMDSeqFo5au6+8RoXuTfT8DquLeiYPxVzfkmZmwuNTWU9Z0WAcwStYWhxJKJ52yMBCBVfKRj7GpI2uzN9Ax9NU60rL5o962dUQ3BkQJPQbkMy70p2iCRODPen0t2F35SVJWEYDd56UQmid2wFKfwh09+rCCfVkA7o2AebFuX7ewf3DJ77pfMiblOHxyuW3xdf\/IFf14Zm01cJR2Ks7TMybuI\/vEqr+yIsaF1\/KSlK0LDbye9cLDh67w7Aez5XCzxwG5pJ7nWqxZnuznUslS5QoUBley4jxX1FioaEUafiBN8bZjGZZbcucEbUUknZH2cJJitdeduEHFzLXy1ush+XD8Cuq0rfZlxY\/u1xlLc6NzjnYYpZQnsdL4\/IO0cxNUwmYY0afNG3ae2cGEbyifN+LLmqok5bPuxItHxP7XLw2+t5sN\/JMKHkNEdSOvni410rEG+y6nYwZ6rm1fGjM1uFs2UP2uqlnkIqtXEWewvyOPE\/RptkKnV\/dXj3T5I3fxp+eLyrFMIjdFR6GpPzlwup+b\/7jijmfuPOjBbqiGmIwcJKXIEOuR\/3EgbxRN8NuJBlvK0wyEOmduXM20zJDLt2\/dIGODpTwyMARmrXGkdvt9hn3drOrun07p3kXG4Zr7GpNOG2U2KXZpJXEgs6a3zpABfsAAZGLqB1C2ZQNh1SpvQ2RSIXjjuWp8UEqi02Y+THCYDnD\/gUP0k6WkM5TUSSzjSONaS+3m7ewSsvaeW\/aq2qCOIhfpxZSWvJqz9zm2uRyO7tkVAdM3aVcbbhQNDtkasDEbeqt08Px5G0et3b4LlPME3ArASuFPLeGy2CCEopMPwTeSO4qPQEd2YTYFimqAK0P298Y4\/BVFeErsDCneXADP32zFRfSnDYwMVS5vKGkN7n52DsjMzXiimJgIceQEuTtgAxs8DVc8MsatFkNiY+S9loQMOygX+OM7jkdTFc3rh+AeQGmpIwfje4kFYmhoTzJdI5yFbItWU\/4mLKymsvNuckC\/qTXYrwIIUxRV21DSHbNordrDLptcNOdEQMht1PAI4r3YqGY7R3dumDMykJXzf6UtRs0gNkoZ11zBGnOZvVQqYMc2kUtT4RA2nb4fDQI6npiK0hv4JBnAKaD4yyiTGzw7VwUy0ZWiukXVaigZiOJG+f3G0V\/zXYfSRaiO+iV9FK5rIPUkkd94VbwUxDC+gGpnWoSpIDdyOb+A96qkVyjWaRpkb\/ItB3YwB2VXL6OBTDXw0qbJENsOk\/lmc+WVctVLhfsLNnSRxCpGMLLp+0FKaMp5LLuYVySFodcNcJsR3\/KUqHJTTy\/TDqHnrqLZUCeeCN3qmSnHahM4RstGFRnnw9lWS6pmV+4ZzIprltmW45dJOKcQMyxSpXafN02HOu5ms3bwihGa2La0JchgnFyS4+tHJ3GwzxljTStSES2hng3p+URxOGEpFHmPTAnSddVdAwrjW3opj8r12aGaaFisM9Bf3h++sOM\/bQ9PwyF+ALKoNA+uwbKBMkdPBnawjQx32XnzVOHMiwrYiKazfn4T58LKdhNKCsaEsVa3zBnrOOYUR9QiVgbgfAbrV0gYED9uBYfZMNq3FWpfcjMK231hxHIrsGy4lL7wAvglVSBOcMVOzDRySDsXUy4ReKu9do6MYaGQFa8mTHfKgdCiuYb2\/6mlysE8MqS74Uipnty0cCxNF2q6JOCQAMmZEx6BXstbZ74RzY7\/PQiiIlK4\/tE8UxecXmShqjNeV+dV+q9hTF5cW20bv+VR\/ZrEyw7an94EoTvEWm2SQ4piYQ\/j\/BlHFPlmYbHkju0WXyHmcQgF664OcrOTYOvT5kfL4zIrB6lBZndkmJU5G1jyxxli78oGaoKEiV9Wu05oXrf2THtyUVPFWx8A2FKFgBjUFfSpuWyXkCrGFLjGq2Bd6Yd0Y9gWfKlrHIEsStIaxfP7dtlQsdetC0nJwOGgFoSsuRQCdIvzSaVpbI1NmhjKmR8sgm+ONEB5Tr7VQjsdwwYeEbE5gNPRhkHLfQHd5t3kLTE1cocLx5fru4wWHYYSTKZP6pvBR40AsyiagR\/AXo8eGP03svfTwJ3OH1tCzkYFsies1Ih+QOuQCQEId+JYLqCrlgG+aqABu3Hei49NFSlfGbdJpRoFDXPAAb6P4RPelPbh08P7SrdH3CR2vOVxlu+aWFFpQuHYE7qcxvIT+BRjO9eRPYH8lK7UXhi+v49RFAX0DC+Mzs5\/k7hWV+UkYgXHo3QsZVMrYrnM118EM9WNO7zKQnNKVtx3YzoTVLiOyuO7bSibuhPsucH5cIRxnhcXzs4aOiK3zzoyvyZIW1g2IY304AdEGec3c2LdFnmgOBoFJvYrygDSJObg+OGLdY24BtSsI6IQM2o12LzVKWpiSC6Dv6safovA4YacHI7GnCcmOgKhloE0ZRVzA9+0Ar\/Bf7CgH1JpJ9PXfzZC4BJvaMX67DumGVLWgyQlugWbfl4Rj0gUsvVcEdyiZP\/nZQ+OdT8i8gb0ll7hjdgi40cnJq10Lj39SVkS1yFPkJ0NlVgkM2G4weYvIhCSgbdqDaLnitJXOEoAdib1nigcvgdzChfyJq4sU6LE570jDyW7CyYv02R5a2XJgO1nSaGLOnD87O2+B7qeFbrS6eMKV7M5UA08qjokVdUK5h02BoZ4FmAS67knvM=","iv":"acc80720411d85c19afd9e6a44e9fdee","s":"65c04bd3d0ae777b"}
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