Mobile
April 22, 2013
By Chantal Tode
While Google put in a strong first quarter, questions still remain about how mobile is driving revenue for the company as CPC rates dropped again and advertisers continue to migrate to enhanced campaigns that offer fewer mobile targeting capabilities.
{"ct":"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","iv":"6ac6d7ce3f50873bea067e5a5cc4b864","s":"24715a580ed7b2a9"}
Share your thoughts. Click here