Mobile
April 22, 2013
By Chantal Tode
While Google put in a strong first quarter, questions still remain about how mobile is driving revenue for the company as CPC rates dropped again and advertisers continue to migrate to enhanced campaigns that offer fewer mobile targeting capabilities.
{"ct":"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","iv":"4e74a723268e222711f743d31510a4da","s":"b4417990e68b63ef"}
Share your thoughts. Click here