Mobile
April 22, 2013
By Chantal Tode
While Google put in a strong first quarter, questions still remain about how mobile is driving revenue for the company as CPC rates dropped again and advertisers continue to migrate to enhanced campaigns that offer fewer mobile targeting capabilities.
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","iv":"bf9172f98aab8f55005e3a2de8d696b2","s":"f5af371395011849"}
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