Mobile
April 22, 2013
By Chantal Tode
While Google put in a strong first quarter, questions still remain about how mobile is driving revenue for the company as CPC rates dropped again and advertisers continue to migrate to enhanced campaigns that offer fewer mobile targeting capabilities.
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","iv":"f16f54583d4ac318f85676db76d4ed96","s":"4223b06c258fff2a"}
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