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Multichannel

Hugo Boss eyes from-the-runway sales via Shanghai fashion show campaign

April 30, 2013

 

By Tricia Carr

German label Hugo Boss is generating buzz for the May 30 live stream of its Shanghai, China-based Boss label runway show with a new video campaign that runs across digital, mobile and social media.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  3. Dior builds five-story statement flagship in Beijing
  4. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  5. Louis Vuitton shares names of final Watch Prize contestants, jury members
  6. Coty earns ‘A’ score from CDP
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  10. Louis Vuitton presents 2025 Australian Grand Prix trophy trunk
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