Out of home
May 20, 2013
By Erin Shea
Online retailer Net-A-Porter is targeting Chinese consumers with an out-of-home, takeover advertisement on a Hong Kong tramway vehicle as it tries to make inroads in one of the world's largest luxury markets.
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","iv":"b987e58d49f8fe9c02ee3d4793f23e9c","s":"ab568fb23931c8b9"}
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