Out of home
May 20, 2013
By Erin Shea
Online retailer Net-A-Porter is targeting Chinese consumers with an out-of-home, takeover advertisement on a Hong Kong tramway vehicle as it tries to make inroads in one of the world's largest luxury markets.
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","iv":"c4e1118602ef098e302b9e061de1b462","s":"d426654b1e146557"}
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