Today in luxury marketing:
More than coins for Rome's fountains
Deterioration of the famous Trevi Fountain in Rome prompted Pietro Beccari, chairman and chief executive of Fendi, to create a project called "Fendi for Fountains," The New York Times reports.
{"ct":"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","iv":"c3b369fadd10245c7c87f6379b97a2e4","s":"4ea5621130b788be"}