Today in luxury marketing:
More than coins for Rome's fountains
Deterioration of the famous Trevi Fountain in Rome prompted Pietro Beccari, chairman and chief executive of Fendi, to create a project called "Fendi for Fountains," The New York Times reports.
{"ct":"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","iv":"354491c57add56d65be4b1f264c7cef5","s":"ae21a95b31b55d44"}