Multichannel
June 24, 2013
By Erin Shea
Retail chain Saks Fifth Avenue is rebranding itself as a place of fashion inspiration and not just a place to shop with a new forward-looking multichannel campaign.
{"ct":"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","iv":"1f9b47bf44b80e5cdef7ef528ff87f7a","s":"37a4371f635ef827"}
Share your thoughts. Click here